عنوان

Writing for multimedia and the Web :

(Number (ISBN

0240808223

(Number (ISBN

0240809033

(Number (ISBN

9780240808222

(Number (ISBN

9780240809038

Number

b712260

Title Proper

Writing for multimedia and the Web :

General Material Designation

[Book]

Other Title Information

a practical guide to content development for interactive media /

First Statement of Responsibility

Timothy Garrand.

Edition Statement

Third edition.

Place of Publication, Distribution, etc.

Boston :

Name of Publisher, Distributor, etc.

Elsevier Focal Press,

Date of Publication, Distribution, etc.

[2006]

Date of Publication, Distribution, etc.

©2006

Specific Material Designation and Extent of Item

xxxiv, 478 pages :

Other Physical Details

illustrations ;

Dimensions

25 cm +

Accompanying Material

1 CD-ROM (4 3/4 in.)

Text of Note

Includes bibliographical references and index.

Text of Note

pt. I: Interactivity and the writer -- Writing for many media -- High-level design, management, and technical skills useful to the interactive writer -- The multimedia and web site production team -- Script and proposal formatting -- Key points from Part I: interactive media and the writer -- pt. II: Defining and achieving goals for informational multimedia and web sites -- Informational multimedia and web architecture -- Introduction to the informational multimedia and web site case studies -- Case study / Writing a marketing web site from proposal to documentation: Prudential Verani Realty -- Case study / Corporate web site: T. Rowe Price -- Case study / Research portal web site and the online feature story: Britannica.com and the Harlem Renaissance -- Case study / E-learning: Interactive Math and Statistics Learning -- Case study / Museum kiosk: The Nauticus Shipbuilding Company -- Case study / Training: Vital Signs -- Key points from Part II: how to write nonnarrative informational multimedia -- pt. III: Interactive multimedia narrative and linear narrative -- The elements of interactive multimedia narrative -- Introduction to the narrative multimedia case studies -- Case study / Adapting classic books to a computer game for the female audience: Nancy Drew: The Secret of the Old Clock -- Case study / Adding story to a simulation: Amped 3 -- Case study / Parallel stories narrative: The Pandora Directive -- Case study/ Worlds narrative: Dust: A Tale of the Wired West -- Case study / Immersive exhibit: The New England Economic Adventure -- Key points from Part III: how to write interactive narrative -- pt. IV: Conclusion: becoming a professional interactive writer.

0

Text of Note

Learning how to write for just one type of interactive media, such as web sites or games, is not enough! To be truly successful as an interactive writer or designer, you need to understand how to create content for all types of new media. Writing for Multimedia and the Web is the most comprehensive guide available for interactive writing. It covers web sites, computer games, e-learning courses, training programs, immersive exhibits, and much more. Earlier editions have garnered rave reviews as a writing handbook for multimedia and web professionals, as well as a classroom text for interactive writing and design. New Sections and Completely Updated Chapters: -Writing a corporate web site: T. Rowe Price -Creating blogs and podcasts - Web writing tips from usability experts - Optimizing text for web search engines - Defining the user with use cases and user scenarios - Dealing with web editors - Software for organizing and writing interactive media content - Script formats for all types of multimedia and web projects - Writing careers.

Interactive multimedia-- Authorship.

World Wide Web.

Multimédias interactifs-- Art d'écrire.

Web.

Interactive multimedia-- Authorship.

Internet

Internet.

Kommunikationsdesign

Multimedia

Schreiben

World Wide Web.

Number

004.738.5

Number

Edition

Class number

Book number

Class number

Class number

System Code

System Code

Garrand, Timothy Paul

Date of Transaction

20201208024827.0

Cataloguing Rules (Descriptive Conventions))

rda

Electronic name

[Book]

Y