عنوان
پدید آورنده
موضوع
رده
HF5823 .V49 2004eb
HF5823
.
V49
2004eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
1282425323
(Number (ISBN
6612425326
(Number (ISBN
8132103904
(Number (ISBN
9352800796
(Number (ISBN
9781282425323
(Number (ISBN
9786612425325
(Number (ISBN
9788132103905
(Number (ISBN
9789352800797
Erroneous ISBN
0761998101
NATIONAL BIBLIOGRAPHY NUMBER
Number
b711867
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Advertising basics! :
General Material Designation
[Book]
Other Title Information
a resource guide for beginners /
First Statement of Responsibility
J.V. Vilanilam, A.K. Varghese.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Thousand Oaks, Calif. :
Name of Publisher, Distributor, etc.
Response Books,
Date of Publication, Distribution, etc.
2004.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xi, 200 pages)
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references ([159]-160) and index.
CONTENTS NOTE
Text of Note
How it all began -- Conventional advertising and ad agencies -- The new ad agency-- the stress is on client servicing -- On to copy, folks! -- The craft of advertising copywriting -- Writing for radio, television, and film -- Advertising in the ICT age : the future.
0
SUMMARY OR ABSTRACT
Text of Note
Advertising Basics! is a one-stop resource for anyone who wishes to understand and unravel the exciting world of advertising. Beginning from the basics, the book uses a simple commonsense approach to explain everything one wants to know about advertising and how the industry works on a daily basis. The book begins with a brief history which gives the reader an understanding of how advertising has evolved from the way it was practiced earlier in the teeming bazaars to its sophisticated and technologically advanced avatar today. The authors then discuss each aspect of the advertising industry in.
OTHER EDITION IN ANOTHER MEDIUM
Title
Advertising basics!
International Standard Book Number
9780761998105
TOPICAL NAME USED AS SUBJECT
Advertising agencies.
Advertising.
Agences de publicité
Publicité
Advertising agencies.
Advertising.
BUSINESS & ECONOMICS-- Advertising & Promotion.
(SUBJECT CATEGORY (Provisional
BUS-- 002000
DEWEY DECIMAL CLASSIFICATION
Number
659
.
1
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5823
Book number
.
V49
2004eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Vilanilam, John V.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Varghese, A. K., (Ajit Kuriakose)
ORIGINATING SOURCE
Date of Transaction
20201208022920.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
