عنوان
پدید آورنده
موضوع
رده
HF6146.I58 S68 2007
HF6146
.
I58
S68
2007
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0203935527
(Number (ISBN
0415430348
(Number (ISBN
0415430356
(Number (ISBN
9780203935521
(Number (ISBN
9780415430340
(Number (ISBN
9780415430357
NATIONAL BIBLIOGRAPHY NUMBER
Number
b711098
GOVERNMENT PUBLICATION NUMBER
Number
MED1204
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Advertising and new media /
General Material Designation
[Book]
First Statement of Responsibility
Christina Spurgeon.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York, NY :
Name of Publisher, Distributor, etc.
Routledge,
Date of Publication, Distribution, etc.
2008.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
135 pages ;
Dimensions
24 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 115-129) and index.
CONTENTS NOTE
Text of Note
Figures Acknowledgements Chapter 1. Advertising and the new media of mass conversation Chapter 2. From the 'Long Tail' to 'Madison and Vine': trends in advertising and new media Chapter 3. Integrating interactivity: globalization and the gendering of creative advertising Chapter 4. Mobilizing the local: advertising and cell phone industries in China Chapter 5. From conversation to registration: regulating advertising and new media Chapter 6. The future of advertising-funded media Notes References Interviews Index.
0
SUMMARY OR ABSTRACT
Text of Note
This clear and comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' media to 'my' media, Advertising and New Media critically evaluates the social and cultural implications on increased interactivity and consumer creativity for the future of advertising.
CORPORATE BODY NAME USED AS SUBJECT
Atarazanas, Valencia
TOPICAL NAME USED AS SUBJECT
Advertising-- Social aspects.
Advertising.
Internet advertising.
Mass media and business.
Mass media.
Advertising-- Social aspects.
Advertising-- Social aspects.
Advertising.
Advertising.
Internet advertising.
Internet advertising.
Internet.
Internet.
Mass media and business.
Mass media and business.
Mass media.
Mass media.
Massamedia.
Neue Medien
Online-Werbung
Reclame.
Verbraucherverhalten
Werbung
DEWEY DECIMAL CLASSIFICATION
Number
659
.
13/4
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF6146
.
I58
Book number
S68
2007
OTHER CLASS NUMBERS
Class number
05
.
31
Class number
F713
.
8
Class number
QP
630
System Code
bcl
System Code
clc
System Code
rvk
PERSONAL NAME - PRIMARY RESPONSIBILITY
Spurgeon, Christina.
ORIGINATING SOURCE
Date of Transaction
20201208014845.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
