عنوان
پدید آورنده
موضوع
رده
HF5415.335 .S98 2005
HF5415
.
335
.
S98
2005
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0749443367
(Number (ISBN
0749446218
(Number (ISBN
128025145X
(Number (ISBN
1423728564
(Number (ISBN
1423729560
(Number (ISBN
1598758586
(Number (ISBN
9780749443368
(Number (ISBN
9780749446215
(Number (ISBN
9781280251450
(Number (ISBN
9781423728566
(Number (ISBN
9781423729563
(Number (ISBN
9781598758580
Erroneous ISBN
1423729564
Erroneous ISBN
9781423729566
NATIONAL BIBLIOGRAPHY NUMBER
Number
b711033
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Researching customer satisfaction & loyalty :
General Material Designation
[Book]
Other Title Information
how to find out what people really think /
First Statement of Responsibility
Paul Szwarc.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Sterling, VA :
Name of Publisher, Distributor, etc.
Kogan Page,
Date of Publication, Distribution, etc.
2005.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xiv, 258 pages) :
Other Physical Details
illustrations
SERIES
Series Title
Market research in practice series
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 247-251) and index.
CONTENTS NOTE
Text of Note
I: Introduction and theory -- Introduction to customer satisfaction and loyalty -- Theories and strategies for measuring and improving customer satisfaction and loyalty -- Qualitative research -- Quantitative research -- II: Getting started -- The project briefing -- The proposal -- Sampling -- What to ask -- III: 'Touching' the consumer -- Facing the consumer -- IV: Outputs -- Analysis -- Reporting the findings -- V: What lies ahead? -- What lies ahead?
0
SUMMARY OR ABSTRACT
Text of Note
Researching Customer Satisfaction and Loyalty is a vital guide to this expanding area. It examines how to research customer satisfaction from both a client and a supplier perspective, and how to get the best results from that research. The breadth of detail is exhaustive and topics covered include: the development of customer satisfaction and loyalty, management theories about it, qualitative and quantitative research, and how market research projects get commissioned. The book also looks at the factors that both supplier and client need to consider when preparing a research brief and proposal.
OTHER EDITION IN ANOTHER MEDIUM
Title
Researching customer satisfaction & loyalty.
International Standard Book Number
0749443367
PARALLEL TITLE PROPER
Parallel Title
Researching customer satisfaction and loyalty
TOPICAL NAME USED AS SUBJECT
Consumer satisfaction.
Customer loyalty.
BUSINESS & ECONOMICS-- Customer Relations.
Consumer satisfaction.
Customer loyalty.
(SUBJECT CATEGORY (Provisional
BUS-- 018000
KMPD
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/12
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
335
Book number
.
S98
2005
PERSONAL NAME - PRIMARY RESPONSIBILITY
Szwarc, Paul.
ORIGINATING SOURCE
Date of Transaction
20201208014527.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
