عنوان
پدید آورنده
موضوع
رده
HF5828.4 .W48 2003eb
HF5828
.
4
.
W48
2003eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
1582072574
(Number (ISBN
158207383X
(Number (ISBN
9781582072579
(Number (ISBN
9781582073835
NATIONAL BIBLIOGRAPHY NUMBER
Number
b710564
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
The WetFeet insider guide to careers in advertising and public relations /
General Material Designation
[Book]
First Statement of Responsibility
WetFeet.
EDITION STATEMENT
Edition Statement
2004 ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
San Francisco, CA :
Name of Publisher, Distributor, etc.
WetFeet,
Date of Publication, Distribution, etc.
©2003.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (116 pages).
SERIES
Series Title
Insider guide
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 114-115).
CONTENTS NOTE
Text of Note
Table of Contents; The Industry at a Glance; The Industry; Overview; The Bottom Line; Inside an Advertising Agency; The Making of an Ad; Inside a Public Relations Agency; The Making of a PR Campaign; Industry Rankings; Inside the Advertising Industry; How the Advertising Industry Breaks Down; Advertising Industry Trends; Inside the Public Relations Industry; How the Public Relations Industry Breaks Down; Public Relations Industry Trends; Adspeak; The Advertising Agencies; The Agencies; Other Advertising and Interactive Marketing Agencies; The Public Relations Agencies; The Agencies.
Text of Note
Other PR AgenciesOn the Job; Advertising Account Manager; Advertising Media Planner; Senior Advertising Copywriter; Senior PR Account Executive; The Workplace; Lifestyle and Hours; Culture; Tr av el; Compensation and Vacation; Training; Career Notes; Insider Scoop; Getting Hired; The Recruiting Process; Interviewing Tips; Grilling Yourself; Grilling Your Interviewer; For Your Reference; Advertising Resources; Public Relations Resources.
0
8
OTHER EDITION IN ANOTHER MEDIUM
Title
WetFeet insider guide to careers in advertising and public relations.
International Standard Book Number
1582072574
PARALLEL TITLE PROPER
Parallel Title
Wet Feet insider guide to careers in advertising and public relations
Parallel Title
Careers in advertising and public relations
Parallel Title
Insider guide to careers in advertising and public relations
TOPICAL NAME USED AS SUBJECT
Advertising-- Vocational guidance.
Public relations-- Vocational guidance.
Advertising-- Vocational guidance.
BUSINESS & ECONOMICS-- Advertising & Promotion.
Public relations-- Vocational guidance.
(SUBJECT CATEGORY (Provisional
BUS-- 002000
DEWEY DECIMAL CLASSIFICATION
Number
659
.
1023
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5828
.
4
Book number
.
W48
2003eb
CORPORATE BODY NAME - ALTERNATIVE RESPONSIBILITY
WetFeet.com (Firm)
ORIGINATING SOURCE
Date of Transaction
20201208012147.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
