عنوان
پدید آورنده
موضوع
رده
HF5823 .F227 2002eb
HF5823
.
F227
2002eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0585454957
(Number (ISBN
0749436344
(Number (ISBN
1597343366
(Number (ISBN
9780585454955
(Number (ISBN
9780749436346
(Number (ISBN
9781597343367
NATIONAL BIBLIOGRAPHY NUMBER
Number
b710231
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
How to produce successful advertising :
General Material Designation
[Book]
Other Title Information
a guide to strategy, planning and targeting /
First Statement of Responsibility
A.D. Farbey.
EDITION STATEMENT
Edition Statement
3rd ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
London :
Name of Publisher, Distributor, etc.
Kogan Page,
Date of Publication, Distribution, etc.
2002.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (viii, 200 pages) :
Other Physical Details
illustrations.
SERIES
Series Title
Marketing in action series
GENERAL NOTES
Text of Note
Previous edition: 1998.
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (page 195 and index.
CONTENTS NOTE
Text of Note
Introduction; Chapter 1 What Advertising Can Do and How it Operates; WHY ADVERTISING?; ITS PLACE IN THE MARKETING MIX; WHAT ADVERTISING CAN DO; WHAT ADVERTISING CAN'T DO; CATEGORIES OF ADVERTISING; HOW ADVERTISING WORKS; THE PARTIES TO ADVERTISING; THE MEDIA PARTNERS; Chapter 2 Setting Objectives and Developing a Strategy; ALWAYS SET AN OBJECTIVE; MARKETING VERSUS COMMUNICATIONS; TIMESCALE; TYPES OF OBJECTIVE; THE BRIEF; THE NEXT STEP -- A STRATEGY; A STRATEGY KIT; Chapter 3 How to Select your Target; GET THE TARGET RIGHT; WHO IS THE TARGET?; AUDIENCE DEFINITION.
0
SUMMARY OR ABSTRACT
Text of Note
A comprehensive handbook that takes the reader step-by-step through the planning and implementation of a successful advertising campaign. How to Produce Successful Advertising discusses every stage of the advertising process and this fully updated third edition also includes extensive coverage of advertising on the Internet.
OTHER EDITION IN ANOTHER MEDIUM
Title
How to produce successful advertising.
International Standard Book Number
0749436344
TOPICAL NAME USED AS SUBJECT
Advertising campaigns, Handbooks, manuals, etc.
Advertising, Handbooks, manuals, etc.
Advertising campaigns.
Advertising.
BUSINESS & ECONOMICS-- Advertising & Promotion.
(SUBJECT CATEGORY (Provisional
BUS-- 002000
DEWEY DECIMAL CLASSIFICATION
Number
659
.
1
Edition
21
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5823
Book number
.
F227
2002eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Farbey, David.
ORIGINATING SOURCE
Date of Transaction
20201208005945.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
