عنوان

Marketing kit for dummies /

(Number (ISBN

047040115X

(Number (ISBN

9780470401156

Number

b709953

Title Proper

Marketing kit for dummies /

General Material Designation

[Book]

First Statement of Responsibility

by Alexander Hiam.

Edition Statement

3rd ed.

Place of Publication, Distribution, etc.

Hoboken, N.J. :

Name of Publisher, Distributor, etc.

Wiley Publishing,

Date of Publication, Distribution, etc.

©2009.

Specific Material Designation and Extent of Item

xvi, 368 pages :

Other Physical Details

illustrations ;

Dimensions

24 cm +

Accompanying Material

1 CD-ROM.

Series Title

--For dummies

Text of Note

Includes CD-ROM in back of book.

Text of Note

Includes index.

Text of Note

Introduction -- Part I: Tools for designing great marketing programs -- Boosting your business with great marketing -- Crafting a breakthrough marketing plan -- Cutting costs and boosting impact -- Part II: Advertising management and design -- Planning and budgeting ad campaigns -- Shortcuts to great ads -- Part III: Power alternatives to advertising -- Branding with business cards, letterhead, and more -- Creating eye-catching brochures, catalogs, and spec sheets -- Planning coupons and other sales promotions -- Spreading the word with newsletters -- Taking advantage of publicity -- Part IV: Honing your marketing skills -- The customer research workshop -- The creativity workshop -- Writing well for marketing and sales -- Part V: Sales and service success -- Mastering the sales process -- Closing the sale -- The sales success workshop -- Part VI: The part of tens -- Ten great marketing strategies -- Ten ways to make marketing pay -- Ten ways to market on the web -- Appendix: About the CD.

0

Text of Note

The forms, letters, and other tools included in Marketing Kit For Dummies, 3rd Edition enable readers to start a successful marketing program from the beginning. The expert tips and information presented in the book take some of the mystery out of marketing and explain, step-by-step, how to implement and execute a successful.

Marketing.

Marketing.

Number

Edition

Class number

Book number

Hiam, Alexander.

Date of Transaction

20201208004523.0

Electronic name

[Book]

Y