عنوان
پدید آورنده
موضوع
رده
HD69.B7 U53 2006
HD69
.
B7
U53
2006
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
074944665X
(Number (ISBN
074944861X
(Number (ISBN
1280473940
(Number (ISBN
6610473943
(Number (ISBN
9780749446659
(Number (ISBN
9780749448615
(Number (ISBN
9781280473944
(Number (ISBN
9786610473946
NATIONAL BIBLIOGRAPHY NUMBER
Number
b709454
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Understanding brands /
General Material Designation
[Book]
First Statement of Responsibility
Peter Cheverton.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Philadelphia :
Name of Publisher, Distributor, etc.
Kogan Page,
Date of Publication, Distribution, etc.
2006.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (x, 139 pages) :
Other Physical Details
illustrations.
SERIES
Series Title
Creating success
GENERAL NOTES
Text of Note
"First published in Great Britain in 2002 by Kogan Page Limited as If you're so brilliant, how come your brand isn't working hard enough? Reissued in 2005 as How come your brand isn't working hard enough?"
CONTENTS NOTE
Text of Note
Contents; Preface; Part I Defining the brand -- its purpose and its benefits; Part II Brand management -- the strategy; Part III Brand management -- the implementation.
0
SUMMARY OR ABSTRACT
Text of Note
Intended for those who know that brand management is crucial, but don't know how to go about it, this book helps them understand what a brand is, what it can do for them, and how it supports the goals of the business. It also helps managers to direct and co-ordinate the variety of tasks and experts involved in making brand strategy happen.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
OverDrive, Inc.
OTHER EDITION IN ANOTHER MEDIUM
Title
Understanding brands.
International Standard Book Number
074944665X
TOPICAL NAME USED AS SUBJECT
Brand name products.
Product management.
Brand name products.
BUSINESS & ECONOMICS-- Industrial Management.
BUSINESS & ECONOMICS-- Management Science.
BUSINESS & ECONOMICS-- Management.
BUSINESS & ECONOMICS-- Organizational Behavior.
Product management.
(SUBJECT CATEGORY (Provisional
BUS-- 041000
BUS-- 042000
BUS-- 082000
BUS-- 085000
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/27
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD69
.
B7
Book number
U53
2006
OTHER CLASS NUMBERS
Class number
85
.
40
System Code
bcl
PERSONAL NAME - PRIMARY RESPONSIBILITY
Cheverton, Peter.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Cheverton, Peter.
ORIGINATING SOURCE
Date of Transaction
20201208001721.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
