عنوان
پدید آورنده
موضوع
رده
HF5415.33.U6 M36 2000eb
HF5415
.
33
.
U6
M36
2000eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0313000522
(Number (ISBN
0585393125
(Number (ISBN
1280868856
(Number (ISBN
9780313000522
(Number (ISBN
9780585393124
(Number (ISBN
9781280868856
Erroneous ISBN
1567203442
Erroneous ISBN
9781567203448
NATIONAL BIBLIOGRAPHY NUMBER
Number
b708702
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
The maturing marketplace :
General Material Designation
[Book]
Other Title Information
buying habits of baby boomers and their parents /
First Statement of Responsibility
George P. Moschis [and others].
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Westport, Conn. :
Name of Publisher, Distributor, etc.
Quorum Books,
Date of Publication, Distribution, etc.
©2000.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xii, 303 pages)
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
Overview -- Food and beverages, food stores, and restaurants -- Apparel and footwear -- Pharmaceutical products --Housing -- Technology products and telecommunication services -- Health care -- Travel and leisure -- Financial services -- Insurance -- Summary and implications for marketing strategy.
0
SUMMARY OR ABSTRACT
Text of Note
Examines the ways in which the buying habits of baby boomers differ from the habits of their parents, and how marketers can use the various insights to be gained from this knowledge to market a broad variety of goods and services.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
Greenwood eBooks
OTHER EDITION IN ANOTHER MEDIUM
Title
Maturing marketplace.
International Standard Book Number
1567203442
TOPICAL NAME USED AS SUBJECT
Baby boom generation-- United States-- Attitudes.
Consumer behavior-- United States.
Market segmentation-- United States.
Middle-aged consumers-- United States-- Attitudes.
Older consumers-- United States-- Attitudes.
Consommateurs âgés-- États-Unis-- Attitudes.
Consommateurs-- Comportement-- États-Unis.
Consommateurs d'âge moyen-- États-Unis-- Attitudes.
Génération du baby-boom-- États-Unis-- Attitudes.
Segmentation du marché-- États-Unis.
Baby boom generation-- Attitudes.
BUSINESS & ECONOMICS-- Marketing-- Research.
Consumentengedrag.
Consumer behavior.
Leeftijdsgroepen.
Market segmentation.
Marktsegmentatie.
Middle-aged consumers-- Attitudes.
GEOGRAPHICAL NAME USED AS SUBJECT
United States.
7
(SUBJECT CATEGORY (Provisional
BUS-- 043060
JBM
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/34/0844
Edition
21
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
33
.
U6
Book number
M36
2000eb
OTHER CLASS NUMBERS
Class number
85
.
40
System Code
bcl
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Moschis, George P.,1944-
ORIGINATING SOURCE
Date of Transaction
20201207233826.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
