عنوان
پدید آورنده
موضوع
رده
TK5105.884
TK5105
.
884
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
1449383076
(Number (ISBN
1449389368
(Number (ISBN
9781449383077
(Number (ISBN
9781449389369
Erroneous ISBN
059615707X
Erroneous ISBN
0596804741
Erroneous ISBN
9780596157074
Erroneous ISBN
9780596804749
NATIONAL BIBLIOGRAPHY NUMBER
Number
b708382
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
SEO warrior /
General Material Designation
[Book]
First Statement of Responsibility
John I. Jerkovic.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Sebastopol, Calif. :
Name of Publisher, Distributor, etc.
O'Reilly Media,
Date of Publication, Distribution, etc.
©2010.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xxi, 470 pages) :
Other Physical Details
illustrations
CONTENTS NOTE
Text of Note
Table of Contents; Preface; Who This Book Is For; How This Book Is Organized; Conventions Used in This Book; Using Code Examples; We'd Like to Hear from You; Safari® Books Online; Acknowledgments; Chapter 1. The Big Picture; SEO Benefits; SERP Real Estate; Popular keywords; Niche keywords; The Trust Factor; The Golden Triangle; Lower Cost of Ownership; SEO Challenges; Competition; No Guarantees; Ranking Fluctuations; Time Factors; Organizational Structure; Big companies and organizations; Virtual teams; Large, complex sites; Small companies and individuals; The SEO Process; The Research Phase.
Text of Note
Business researchCompetitor analysis; Current state assessment; Keyword research; Output of the research phase; The Planning and Strategy Phase; Content strategy; Link-building strategy; Social media strategy; Search engine targeting strategy; SEM strategy; Technical strategy; Output of the planning and strategy phase; The Implementation Phase; Internal optimization; External optimization; Output of the implementation phase; The Monitoring Phase; Web spider activity; Website referrals; Search engine rankings; Website traffic; Conversions; Output of the monitoring phase; The Assessment Phase.
Text of Note
Operating systemsWeb and application servers; Selecting database servers; Selecting the development platform; Hosting Types; Free hosting; Shared hosting; Dedicated server hosting; Collocation hosting; Comanaged and managed hosting; Internal hosting; Custom Site Design or Third-Party Software; Employing Custom Development; Benefits of custom development; Disadvantages of custom development; Site page layouts; SEO-friendly site layout; Building a dynamic site skeleton; Dealing with dynamic links; Utilizing Free or Paid Software; Advantages of using third-party software.
Text of Note
Output of the assessment phaseThe Maintenance Phase; Output of the maintenance phase; SEO Alternatives; Paid Ads (or Links); Traditional Marketing; Summary; Chapter 2. Search Engine Primer; Search Engines That Matter Today: Google; Yahoo!; Bing; Types of Search Engines and Web Directories; First-Tier Search Engines; Second-Tier Search Engines; Regional Search Engines; Topical (Vertical) Search Engines; Web Spider-Based Search Engines; Hybrid Search Engines; Meta Search Engines; Web Directories; Search Engine Anatomy; Spiders, Robots, Bots, and Crawlers; Search engine web page viewer.
Text of Note
The Search (or Query) InterfaceSearch Engine Indexing; Search Engine Rankings; Summary; Chapter 3. Website Essentials; Domain Name Options; Domain Name Namespaces; Generic top-level domains; Country code top-level domains; Country code second-level domains; Buying Domain Names; Domain name size; Keyword-rich domain names; Nonsensical domain names; Domain registration period; Tapping into expired domain names; Buying existing domains; Utilizing the unsolicited approach; Domain name resellers; Parking domains; Transferring domains; Renewing domains; Hosting Options; Choosing Platforms.
0
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8
8
8
SUMMARY OR ABSTRACT
Text of Note
How can you make it easier for people to find your website? And how can you convert casual visitors into active users? SEO Warrior shows you how it's done through a collection of tried and true techniques, hacks, and best practices. Learn the nuts and bolts of search engine optimization (SEO) theory, the importance of keyword strategy, and how to avoid and remedy search engine traps. You'll also learn about search engine marketing (SEM) practices, such as Google AdWords, and how you can use social networking to increase your visibility. Ideal for web developers, savvy marketers, webmasters, an.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
Safari Books Online
Source for Acquisition/Subscription Address
OverDrive, Inc.
Stock Number
CL0500000065
Stock Number
FFD4E933-8DE2-4DB0-824D-C626FFA790E7
OTHER EDITION IN ANOTHER MEDIUM
Title
SEO warrior.
International Standard Book Number
9780596157074
TOPICAL NAME USED AS SUBJECT
Search engines-- Programming.
Web search engines.
Web site development.
COMPUTERS-- Web-- Web Programming.
Google AdWords
Marketinginstrument
Moteurs de recherche sur Internet.
Search engines-- Programming.
Search engines-- Programming.
Sites Web-- Référencement.
Suchmaschine
Web search engines.
Web search engines.
Web site development.
Web site development.
(SUBJECT CATEGORY (Provisional
COM-- 060160
DEWEY DECIMAL CLASSIFICATION
Number
006
.
76
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
TK5105
.
884
PERSONAL NAME - PRIMARY RESPONSIBILITY
Jerkovic, John I.
ORIGINATING SOURCE
Date of Transaction
20201207232142.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
