Introduction: the problem of modernity and the sociology of knowledge -- I. Modern consciousness -- Technological production and consciousness -- Bureaucracy and consciousness -- Pluralization of social life-worlds -- Excursus: on the obsolescence of the concept of honor -- II. Modernization -- Transmission of packages -- Collisions of consciousness -- Ideologies -- III. Demodernization -- Modernity and its discontents -- Demodernizing consciousness -- Limits of Demodernization.