Includes bibliographical references (pages 165-168) and index.
CONTENTS NOTE
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Big think and the Trojan horse -- Sourcing ideas : steaks and sacred cows -- Evaluating ideas : how to dig for the gems -- Turning ideas into strategy : what would Mahler do? -- Executing big think : how to pull the ship over the mountain -- Leading big think : guts, passion--or just a robot? -- Sustaining big think : from Sisyphus to Odysseus.
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SUMMARY OR ABSTRACT
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Business leaders need bold strategies to stay relevant and win. Schmitt shows how to bring bold thinking into your business by sourcing big ideas and executing them creatively.