عنوان
پدید آورنده
موضوع
رده
HF5415.1263 .B87 2002eb
HF5415
.
1263
.
B87
2002eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0861766881
(Number (ISBN
1845446674
(Number (ISBN
9780861766888
(Number (ISBN
9781845446673
NATIONAL BIBLIOGRAPHY NUMBER
Number
b707153
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Business marketing in the decade ahead :
General Material Designation
[Book]
Other Title Information
the key challenges we face /
First Statement of Responsibility
Guest editor Michael K. Rich.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Bradford, England :
Name of Publisher, Distributor, etc.
Emerald Group Pub.,
Date of Publication, Distribution, etc.
©2002.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (136 pages).
SERIES
Series Title
Journal of Business & Industrial Marketing. No. 2/3 ;
Volume Designation
vol. 17
CONTENTS NOTE
Text of Note
Abstracts and keywords; Guest editorial; Customer perceived valu; Measuring network competence: some international evidence; Supplier Web-page design and organizational buyer preferences; Adoption of electronic commerce tools in business procurement; Simulating buyer center decision processes; Stakeholder analysis for multi-sector innovations; Marketing's role in the knowledge economy; Are we losing trust through technology?; Internet currency
0
SUMMARY OR ABSTRACT
Text of Note
About the Guest Editor After completing 27 years of steady advancementin industrial sales and marketing positions with such firms as KennecottCopper, Eastman Kodak, Nordson, and Automated Packaging, Michael K. Rich left his position as vice-president and general manager of North-WestTelecommunications to initiate a career in academe.
TOPICAL NAME USED AS SUBJECT
Industrial marketing.
Marketing.
BUSINESS & ECONOMICS-- Distribution.
BUSINESS & ECONOMICS-- Marketing-- General.
Industrial marketing.
Marketing.
(SUBJECT CATEGORY (Provisional
BUS-- 043000
BUS-- 078000
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
1263
Book number
.
B87
2002eb
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Rich, Michael K.
ORIGINATING SOURCE
Date of Transaction
20201207221857.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
