عنوان

Pay-per-click search engine marketing :

(Number (ISBN

0470488670

(Number (ISBN

0470917199

(Number (ISBN

0470917202

(Number (ISBN

0470917210

(Number (ISBN

661270828X

(Number (ISBN

9780470488676

(Number (ISBN

9780470917190

(Number (ISBN

9780470917206

(Number (ISBN

9780470917213

(Number (ISBN

9786612708282

Number

b706982

Title Proper

Pay-per-click search engine marketing :

General Material Designation

[Book]

Other Title Information

an hour a day /

First Statement of Responsibility

David Szetela, Joseph Kerschbaum.

Place of Publication, Distribution, etc.

Indianapolis, Ind. :

Name of Publisher, Distributor, etc.

Wiley,

Date of Publication, Distribution, etc.

©2010.

Specific Material Designation and Extent of Item

1 online resource (xxxvi, 395 pages) :

Other Physical Details

illustrations.

Series Title

Sybex serious skills

Text of Note

The art and science of PPC advertising -- How the PPC machine works -- Core PPC skills and objectives -- Month 1 : research keywords and establish campaign structure -- Month 2 : create great PPC ads -- Month 3 : design effective landing pages -- Month 4 : advertise on the Google content network -- Month 5 : launch your campaign -- Month 6 : optimize your campaign -- Month 7 : test ads by using advanced techniques -- Month 8 : test and optimize landing pages -- Month 9 : migrate your campaign to Microsoft and Yahoo! -- Appendix A : Advanced AdWords Editor -- Appendix B : Facebook PPC.

0

Text of Note

"The complete guide to a winning pay-per-click marketing campaign Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing a winning PPC campaign will get the step-by-step instruction they need in this detailed guide. Using the popular An Hour A Day format, this book helps you avoid the pitfalls and plan, develop, implement, manage, and monitor a PPC campaign that gets results. Successful pay-per-click campaigns are a key component of online marketing. This guide breaks the project down into manageable tasks, valuable for the small-business owner as well as for marketing officers and consultants. Explains core PPC concepts, industry trends, and the mechanics that make a campaign work. Shows how to perform keyword research, structure campaigns, and understand campaign settings and various pricing models. Discusses how to write ads, develop and test landing pages, use ad groups, and leverage Google's content network. Covers launching a campaign, bidding for position, monitoring, gathering results, and interpreting and acting on the data collected. Pay-Per-Click Search Engine Marketing: An Hour a Day provides the tools to make the most of this important marketing method."--

Source for Acquisition/Subscription Address

Safari Books Online

Stock Number

CL0500000075

Title

Pay-per-click search engine marketing.

International Standard Book Number

9780470488676

Internet advertising.

Internet marketing.

Web search engines.

BUSINESS & ECONOMICS-- E-Commerce-- Internet Marketing.

BUSINESS & ECONOMICS-- Mail Order.

BUSINESS & ECONOMICS-- Marketing-- Direct.

BUSINESS & ECONOMICS-- Marketing-- Multilevel.

BUSINESS & ECONOMICS-- Marketing-- Telemarketing.

Internet advertising.

Internet marketing.

Web search engines.

BUS-- 040000

BUS-- 043010

BUS-- 043040

BUS-- 043050

BUS-- 090010

Number

Edition

Class number

Book number

Szetela, David,1954-

Kerschbaum, Joseph,1976-

Date of Transaction

20201207220903.0

Cataloguing Rules (Descriptive Conventions))

pn

Electronic name

[Book]

Y