عنوان
پدید آورنده
موضوع
رده
HF5415.13 .W55 2014
HF5415
.
13
.
W55
2014
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0080546706
(Number (ISBN
9780080546704
Erroneous ISBN
9780750662840
NATIONAL BIBLIOGRAPHY NUMBER
Number
b706678
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
CIM revision cards :
General Material Designation
[Book]
Other Title Information
marketing in practice /
First Statement of Responsibility
John Williams.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York :
Name of Publisher, Distributor, etc.
Routledge,
Date of Publication, Distribution, etc.
2014.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (119 pages) :
Other Physical Details
illustrations
GENERAL NOTES
Text of Note
Originally published 2004 by Butterworth-Heinemann.
CONTENTS NOTE
Text of Note
1. The marketing function -- 2. Context of marketing -- 3. Integrated marketing mix : product -- 4. The marketing mix : price -- 5. The marketing mix : place -- 6. The marketing mix : promotion -- 7. The integrated marketing mix : service extension (people, physical evidence and process) -- 8. The management of marketing information -- 9. Skills for the marketer -- 10. Bringing it all together : the marketing plan.
0
PARALLEL TITLE PROPER
Parallel Title
Chartered Institute of Marketing revision cards
TOPICAL NAME USED AS SUBJECT
Marketing-- Management.
Strategic planning.
Marketing-- Management.
Strategic planning.
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
13
Book number
.
W55
2014
PERSONAL NAME - PRIMARY RESPONSIBILITY
Williams, John.
CORPORATE BODY NAME - ALTERNATIVE RESPONSIBILITY
Chartered Institute of Marketing.
ORIGINATING SOURCE
Date of Transaction
20201207215459.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
