عنوان
پدید آورنده
موضوع
رده
HD9382.7.L36 T6713 2006
HD9382
.
7
.
L36
T6713
2006
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0230002102
(Number (ISBN
9780230002104
NATIONAL BIBLIOGRAPHY NUMBER
Number
b706598
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
The wine wars :
General Material Designation
[Book]
Other Title Information
the Mondavi affair, globalization and "terroir" /
First Statement of Responsibility
Olivier Torrès ; with the collaboration of Dorothée Yaouanc ; translated from the French by Kirsty Snaith.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York :
Name of Publisher, Distributor, etc.
Palgrave Macmillan,
Date of Publication, Distribution, etc.
2006.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xiii, 170 pages ;
Dimensions
23 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 154-165) and index.
SUMMARY OR ABSTRACT
Text of Note
"The Mondavi affair illustrates the importance of culture, history, geography and economic and political systems in conditioning our spirit of enterprise and the way in which we do business. It opens up perspectives for reflection in fields as varied as international management and entrepreneurship, local development and political science."--Jacket.
Text of Note
"This is a failure story that has been told by the media all over the world. In this book, Olivier Torres describes California-based wine producer Robert Mondavi's attempt to set up business in a small, world-renowned wine-producing village in the south of France. At the beginning, everyone seemed to win. The Mondavi group would produce an exceptional wine, the local wine co-operative would benefit from Mondavi's know-how and the region would improve its image as a producer of high-quality wines. The business venture was nevertheless brought to an abrupt halt by an anti-globalization rebellion composed of ecologists, communists, neo-rurals and wild-boar hunters."
UNIFORM TITLE
General Material Designation
Guerre des vins.
Language (when part of a heading)
English
PERSONAL NAME USED AS SUBJECT
Mondavi, Robert,1913-2008.
Mondavi, Robert,1913-2008.
CORPORATE BODY NAME USED AS SUBJECT
Robert Mondavi Winery.
Robert Mondavi Winery.
TOPICAL NAME USED AS SUBJECT
Wine industry and globalization-- Political aspects-- France.
Wine industry and globalization-- Social aspects-- France.
Wine industry-- France-- Languedoc-Roussillon.
Buitenlandse bedrijven.
Culturele verschillen.
Politieke aspecten.
Wijnbouw.
Wine industry.
GEOGRAPHICAL NAME USED AS SUBJECT
France, Languedoc-Roussillon.
France.
Zuid-Frankrijk.
7
7
7
DEWEY DECIMAL CLASSIFICATION
Number
338
.
4/76632009448
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD9382
.
7
.
L36
Book number
T6713
2006
OTHER CLASS NUMBERS
Class number
15
.
70
System Code
bcl
PERSONAL NAME - PRIMARY RESPONSIBILITY
Torrès, Olivier.
ORIGINATING SOURCE
Date of Transaction
20201207215004.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
