عنوان
پدید آورنده
موضوع
رده
HF5415.1265 .F678 2010eb
HF5415
.
1265
.
F678
2010eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0470622598
(Number (ISBN
1118342992
(Number (ISBN
1282687522
(Number (ISBN
9780470622599
(Number (ISBN
9781118342992
(Number (ISBN
9781282687523
Erroneous ISBN
0470537191
Erroneous ISBN
9780470537190
NATIONAL BIBLIOGRAPHY NUMBER
Number
b706106
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Marketing in the age of Google :
General Material Designation
[Book]
Other Title Information
your online strategy is your business strategy /
First Statement of Responsibility
Vanessa Fox.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Hoboken, N.J. :
Name of Publisher, Distributor, etc.
John Wiley & Sons,
Date of Publication, Distribution, etc.
©2010.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xiv, 242 pages) :
Other Physical Details
illustrations
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
How search has changed your business -- How to use search data to improve your business and product strategy -- How we search -- Building searcher personas: opening the door to the crowd of customers you've been keeping out -- How search engines work -- Implementing an effective search strategy -- Working with developers: how to turn business strategy into tech speak -- How to cut through the data and get the actionable metrics you need -- Social media and search -- What's next: beyond Google.
0
SUMMARY OR ABSTRACT
Text of Note
"In this non-technical book for executives, business owners, marketers, and product managers, search engine strategy guru Vanessa Fox-who created Google's portal for site owners, Google Webmaster Central -explains what every marketer or business owner needs to understand about how search rankings work, how to use search to better understand your customers and attract new ones, how to develop a comprehensive search strategy for your business, and how to build execution of this strategy into the businesses processes. This isn't another book about paid search for advertisers. This book focuses on organic listings -- the unpaid results that receive 86% of searcher clicks."--Resource description page.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
Safari Books Online
Stock Number
CL0500000070
OTHER EDITION IN ANOTHER MEDIUM
Title
Marketing in the age of Google.
International Standard Book Number
9780470537190
TOPICAL NAME USED AS SUBJECT
Internet marketing.
Internet searching.
Web search engines.
BUSINESS & ECONOMICS-- E-Commerce-- Internet Marketing.
BUSINESS & ECONOMICS-- Mail Order.
BUSINESS & ECONOMICS-- Marketing-- Direct.
BUSINESS & ECONOMICS-- Marketing-- Multilevel.
BUSINESS & ECONOMICS-- Marketing-- Telemarketing.
Internet marketing.
Internet searching.
Web search engines.
(SUBJECT CATEGORY (Provisional
BUS-- 040000
BUS-- 043010
BUS-- 043040
BUS-- 043050
BUS-- 090010
KJS
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/72
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
1265
Book number
.
F678
2010eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Fox, Vanessa,1972-
ORIGINATING SOURCE
Date of Transaction
20201207212438.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
