عنوان

Marketing & finance :

(Number (ISBN

1864484268

(Number (ISBN

9781864484267

Number

b705465

Title Proper

Marketing & finance :

General Material Designation

[Book]

Other Title Information

working the interface /

First Statement of Responsibility

David Walters & Michael Halliday.

Place of Publication, Distribution, etc.

St Leonards, N.S.W. :

Name of Publisher, Distributor, etc.

Allen & Unwin,

Date of Publication, Distribution, etc.

©1997.

Specific Material Designation and Extent of Item

xvii, 325 pages :

Other Physical Details

illustrations ;

Dimensions

23 cm

Text of Note

Includes bibliographical references and index.

Text of Note

Pt. I. Marketing and Finance Interface Issues for Marketing Strategy, Analysis and Decisions -- 1. The Marketing/Finance Interfaces -- 2. The Scope of Strategic Marketing Decisions -- 3. Implementing Marketing Strategies -- Pt. II. Cost Implications and Cost Characteristics Affecting Marketing Strategy Decisions -- 4. The Financial Implications of Strategic Marketing Decisions -- 5. The Financial Implications of Operational Decisions -- Pt. III. Financial Structure and Performance Characteristics -- 6. Measuring the Value Created for Shareholders -- A Marketing Strategy Perspective -- 7. Working Capital Management -- 8. Managing the Fixed Asset Base -- 9. Managing Cash Flows -- 10. Capital Structure Decisions -- 11. Investment Appraisal -- 12. Developing and Managing a Business Portfolio -- 13. Planning and Control.

0

Text of Note

"Marketing & Finance offers the opportunity to both marketing and finance managers to gain a better understanding of how their roles integrate in corporate decision making."--BOOK JACKET. "Marketing & Finance uses a shareholder value model to make sense of the multiple ratios and relationships that comprise a firm's financial position. The model is then used in a variety of innovative ways to explore the financial implications of marketing decisions and the financial constraints on those decisions."--BOOK JACKET. "Marketing & Finance is ideal for senior undergraduate programmes in marketing and MBA programmes with an emphasis on integrative approaches to teaching. It is also the ideal reference for senior marketing and financial managers, providing them with a common framework for their strategic planning."--BOOK JACKET.

Parallel Title

Marketing and finance

Business enterprises-- Finance.

Marketing.

Business enterprises-- Finance.

Financiering.

Marketing.

Marketing.

Number

Edition

Class number

Book number

Class number

System Code

Walters, David,1936-

Halliday, Michael,1947-

Date of Transaction

20201207204929.0

Electronic name

[Book]

Y