عنوان
پدید آورنده
موضوع
رده
HF5415.5 .H585 2009eb
HF5415
.
5
.
H585
2009eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0470399376
(Number (ISBN
0470399384
(Number (ISBN
0470460199
(Number (ISBN
1281937746
(Number (ISBN
6611937749
(Number (ISBN
9780470399378
(Number (ISBN
9780470399385
(Number (ISBN
9780470460191
(Number (ISBN
9781281937742
(Number (ISBN
9786611937744
Erroneous ISBN
0470293705
Erroneous ISBN
9780470293706
NATIONAL BIBLIOGRAPHY NUMBER
Number
b705430
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Tactical transparency :
General Material Designation
[Book]
Other Title Information
how leaders can leverage social media to maximize value and build their brand /
First Statement of Responsibility
Shel Holtz, John C. Havens ; foreword by Lynne D. Johnson.
EDITION STATEMENT
Edition Statement
1st ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
San Francisco, CA :
Name of Publisher, Distributor, etc.
Jossey-Bass,
Date of Publication, Distribution, etc.
©2009.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xiv, 297 pages).
SERIES
Series Title
J-B International Association of Business Communicators ;
Volume Designation
v. 6
GENERAL NOTES
Text of Note
"IABC, International Association of Business Communicators."
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 277-281) and index.
CONTENTS NOTE
Text of Note
Tactical Transparency: How Leaders Can Leverage Social Media to Maximize Value and Build Their Brand; Contents; Foreword; INTRODUCTION; Part I: STRATEGY; Chapter 1: WHAT IS TRANSPARENCY?; Chapter 2: SOMEONE MAY BE LOOKING; Chapter 3: DO YOU HAVE WHAT IT TAKES?; Part II: TACTICS; Chapter 4: FROM PROSPECTS TO PEOPLE; Chapter 5: FOLLOW THE MONEY; Chapter 6: WHEN THINGS GO BAD; Chapter 7: EXPOSING THE COMPANY TO THE EMPLOYEES WHO MAKE IT WORK; Chapter 8: MEET THE PRESS; Chapter 9: THE VIEW FROM THE TOP; Chapter 10: EN-GAUGE THE CONVERSATION; Chapter 11: FROM THE INSIDE LOOKING OUT.
0
SUMMARY OR ABSTRACT
Text of Note
While exposing the risks inherent in maintaining a nontransparent relationship with customers, Tactical Transparency provides a methodology that will help your organization create its unique plan to bring greater authenticity to your company and your brands. Drawn largely from interviews with leaders in companies that have achieved measurable success in this arena, authors Shel Holtz and John C. Havens provide step-by-step details on how executives and professional communicators can create a transparency strategy that will keep their organization competitive in the twenty-first century. The au.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
MIL
Source for Acquisition/Subscription Address
OverDrive, Inc.
Stock Number
193774
Stock Number
BB1D800E-112A-4508-A24D-7C80B8B28BC0
OTHER EDITION IN ANOTHER MEDIUM
Title
Tactical transparency.
International Standard Book Number
9780470293706
PARALLEL TITLE PROPER
Parallel Title
Leverage social media to maximize value
TOPICAL NAME USED AS SUBJECT
Business communication-- Blogs.
Customer relations-- Management.
Interactive marketing.
Internet marketing-- Management.
Social media.
BUSINESS & ECONOMICS-- Green Business.
Business communication.
Customer relations-- Management.
Interactive marketing.
Social media.
(SUBJECT CATEGORY (Provisional
BUS-- 094000
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/02
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
5
Book number
.
H585
2009eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Holtz, Shel.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Havens, John C.
CORPORATE BODY NAME - ALTERNATIVE RESPONSIBILITY
International Association of Business Communicators.
ORIGINATING SOURCE
Date of Transaction
20201207204706.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
