عنوان
پدید آورنده
موضوع
رده
HD62.4 .L37 2003
HD62
.
4
.
L37
2003
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0333793749
(Number (ISBN
0333793757
(Number (ISBN
9780333793749
(Number (ISBN
9780333793756
NATIONAL BIBLIOGRAPHY NUMBER
Number
b705076
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Global strategic management /
General Material Designation
[Book]
First Statement of Responsibility
Philippe Lasserre.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York :
Name of Publisher, Distributor, etc.
Palgrave Macmillan,
Date of Publication, Distribution, etc.
©2003.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxi, 454 pages :
Other Physical Details
illustrations ;
Dimensions
25 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
Part 1. The process of globalisation: Globalisation of markets and competition -- Designing a global strategy -- Designing a global organisation -- Global strategic alliances -- Global mergers and acquisitions -- Assessing countries attractiveness -- Entry strategies. Part II. Managing globally: Global marketing -- Global operations -- Global innovation -- Cross-cultural management -- Global human resource management -- Global financial management. Part III. Broad issues in globalisation: Globalisation and the internet -- The social responsibility of the global firm -- Global trends.
0
SUMMARY OR ABSTRACT
Text of Note
"The text provides a comprehensive overview of the subject area using chapter introductions, summaries, key points, key terms, suggested reading and mini-examples to illustrate and guide the student through the text."--Jacket.
TOPICAL NAME USED AS SUBJECT
Globalization-- Economic aspects.
International business enterprises-- Management.
Strategic planning.
Entreprises multinationales-- Gestion.
Mondialisation.
Planification stratégique.
Globalisierung
Globalization-- Economic aspects.
International business enterprises-- Management.
Internationales Management
Multinationales Unternehmen
Strategic planning.
Strategisches Management
DEWEY DECIMAL CLASSIFICATION
Number
658
.
4/012
Edition
21
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD62
.
4
Book number
.
L37
2003
OTHER CLASS NUMBERS
Class number
QP
305
Class number
QP
320
System Code
rvk
System Code
rvk
PERSONAL NAME - PRIMARY RESPONSIBILITY
Lasserre, Philippe.
ORIGINATING SOURCE
Date of Transaction
20201207202700.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
