عنوان
پدید آورنده
موضوع
رده
HF5415 .B745 2001eb
HF5415
.
B745
2001eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0761968504
(Number (ISBN
0761968512
(Number (ISBN
128125102X
(Number (ISBN
1446220281
(Number (ISBN
1446232301
(Number (ISBN
1847876234
(Number (ISBN
6611251022
(Number (ISBN
9780761968504
(Number (ISBN
9780761968511
(Number (ISBN
9781281251022
(Number (ISBN
9781446220283
(Number (ISBN
9781446232309
(Number (ISBN
9781847876232
(Number (ISBN
9786611251024
NATIONAL BIBLIOGRAPHY NUMBER
Number
b704941
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Marketing :
General Material Designation
[Book]
Other Title Information
the retro revolution /
First Statement of Responsibility
Stephen Brown.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Thousand Oaks, Calif. :
Name of Publisher, Distributor, etc.
SAGE,
Date of Publication, Distribution, etc.
2001.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (x, 262 pages) :
Other Physical Details
illustrations
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references ([p. 221]-258) and index.
CONTENTS NOTE
Text of Note
Cover; Contents; Recuperating Marketing: On Commencing a Course of Retro Shock Treatment; INTRODUCTION -- LOOKING BACK TO SEE AHEAD; 1 Remembering Marketing: The Future is History; PART I PUTTING THE C̀ON' INTO CONCEPT; 2 Reviewing Marketing: The Defective Vision of Theodore Levitt; 3 Redeeming Marketing: The Spiritual Side of Trade; 4 Reconfiguring Marketing: The Greatest Sham on Earth; PART II DOWNSIZING STRATEGY; 5 Repositioning Marketing: Ballyhoo's Who; 6 Representing Marketing: The Secret of the Black Magic Box; 7 Replanning Marketing: If Ever a Whiz of a Swiz There Was.
0
SUMMARY OR ABSTRACT
Text of Note
Retro-marketing is all around us, whether it be retro-products like the neo-Beetle, retro-scapes, such as Niketown, or retro-advertising campaigns, which make the most of the advertiser's glorious heritage. The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing - The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking. In his engaging and lively style, Stephen Brown shows that.
OTHER EDITION IN ANOTHER MEDIUM
Title
Marketing.
International Standard Book Number
9780761968504
TOPICAL NAME USED AS SUBJECT
Marketing.
BUSINESS & ECONOMICS-- Distribution.
BUSINESS & ECONOMICS-- Marketing-- General.
Marketing.
Marketing.
(SUBJECT CATEGORY (Provisional
BUS-- 043000
BUS-- 078000
KMP, GTSC
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
Book number
.
B745
2001eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Brown, Stephen,1955 March 23-
ORIGINATING SOURCE
Date of Transaction
20201207202039.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
