عنوان
پدید آورنده
موضوع
رده
HF5415 .F665 2007eb
HF5415
.
F665
2007eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0863418066
(Number (ISBN
1615833250
(Number (ISBN
9780863418068
(Number (ISBN
9781615833252
NATIONAL BIBLIOGRAPHY NUMBER
Number
b703629
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Demystifying marketing :
General Material Designation
[Book]
Other Title Information
a guide to the fundamentals for engineers /
First Statement of Responsibility
Patrick Forsyth.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
London :
Name of Publisher, Distributor, etc.
Institution of Engineering and Technology,
Date of Publication, Distribution, etc.
2007.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xiv, 200 pages) :
Other Physical Details
illustrations
SERIES
Series Title
IET management of technology series ;
Volume Designation
23
GENERAL NOTES
Text of Note
Includes index.
Text of Note
Title from title screen.
SUMMARY OR ABSTRACT
Text of Note
The book has 12 chapters and is divided into 4 parts. The first part deals with an overview of marketing; the second part covers fundamental issues of marketing; the third part covers strategy and marketing planning; and the fourth part covers marketing communication etc. An index is also given.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
Knovel Corporation
OTHER EDITION IN ANOTHER MEDIUM
Title
Demystifying marketing.
International Standard Book Number
9780863418068
TOPICAL NAME USED AS SUBJECT
Engineering-- Management.
Engineering services marketing.
Engineering-- Management.
Engineering services marketing.
TECHNOLOGY & ENGINEERING-- Engineering (General)
TECHNOLOGY & ENGINEERING-- Reference.
(SUBJECT CATEGORY (Provisional
TEC-- 009000
TEC-- 035000
DEWEY DECIMAL CLASSIFICATION
Number
620/
.
0068/8
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
Class number
TA190
Book number
.
F665
2007eb
Book number
.
F67
2007eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Forsyth, Patrick.
CORPORATE BODY NAME - ALTERNATIVE RESPONSIBILITY
Institution of Engineering and Technology.
ORIGINATING SOURCE
Date of Transaction
20201207190631.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
