عنوان
پدید آورنده
موضوع
رده
HD62.7 .E358 2008eb
HD62
.
7
.
E358
2008eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0470295422
(Number (ISBN
1281381691
(Number (ISBN
6611381694
(Number (ISBN
9780470295427
(Number (ISBN
9781281381699
(Number (ISBN
9786611381691
Erroneous ISBN
0470258217
Erroneous ISBN
9780470258217
NATIONAL BIBLIOGRAPHY NUMBER
Number
b703253
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
How to market, advertise, and promote your business or service in your own backyard /
General Material Designation
[Book]
First Statement of Responsibility
Tom Egelhoff.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Hoboken, N.J. :
Name of Publisher, Distributor, etc.
John Wiley & Sons,
Date of Publication, Distribution, etc.
©2008.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xxiii, 247 pages)
CONTENTS NOTE
Text of Note
How to Market, Advertise, and Promote Your Business or Service in Your Own Backyard; CONTENTS; FOREWORD; Preface: Why You Need This Book; ACKNOWLEDGMENTS; Introduction: Small Town 101; Chapter 1: The Small Town Marketing Plan; Chapter 2: Step 1: Business Resume: Who Are You?; Chapter 3: Step 2: SWOT?; Chapter 4: Step 3: Sales Forecasting; Chapter 5: Step 4: Who and Where Are Your Customers?; Chapter 6: Step 5: How to Create Your Plan and Make It Work; Chapter 7: Step 6: How to Position Your Business; Chapter 8: How to Create an Advertising Plan in Your Own Backyard.
0
SUMMARY OR ABSTRACT
Text of Note
When it comes to promoting a business, what works for the world's biggest companies isn't always the right fit for local small businesses. Small business owners don't have the money to waste trying ineffective tactics. In this handy guide, small business owners will discover tried-and-true tactics that get big results on small budgets. How to Market, Advertise, and Promote Your Business or Service in Your Own Backyard provides a detailed, ten-step plan for creating a successful, affordable marketing campaign. Written by a small-town business owner who has been through it all, this is the ultim.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
OverDrive, Inc.
Source for Acquisition/Subscription Address
OverDrive, Inc.
Stock Number
6E21C8C0-0A72-482E-A304-F1DC1CFDE975
OTHER EDITION IN ANOTHER MEDIUM
Title
How to market, advertise, and promote your business or service in your own backyard.
TOPICAL NAME USED AS SUBJECT
Advertising.
New business enterprises-- Management.
Sales promotion.
Small business-- Management.
Small business marketing.
Advertising.
BUSINESS & ECONOMICS-- Distribution.
BUSINESS & ECONOMICS-- Marketing-- General.
New business enterprises-- Management.
Sales promotion.
Small business-- Management.
Small business marketing.
(SUBJECT CATEGORY (Provisional
BUS-- 043000
BUS-- 078000
KMP
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD62
.
7
Book number
.
E358
2008eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Egelhoff, Tom.
ORIGINATING SOURCE
Date of Transaction
20201207184623.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
