عنوان

Review of marketing research.

(Number (ISBN

0765621282

(Number (ISBN

085724728X

(Number (ISBN

9780765621283

(Number (ISBN

9780857247285

Erroneous ISBN

0765621274

Erroneous ISBN

9780765621276

Number

b702423

Title Proper

Review of marketing research.

General Material Designation

[Book]

First Statement of Responsibility

Naresh K. Malhotra, editor.

Volume Designation

Volume 6 /

Place of Publication, Distribution, etc.

Armonk, N.Y. :

Name of Publisher, Distributor, etc.

M.E. Sharpe,

Date of Publication, Distribution, etc.

©2010.

Specific Material Designation and Extent of Item

1 online resource (xxiii, 190 pages) :

Other Physical Details

illustrations

Series Title

Review of marketing research,

ISSN of Series

1548-6435.

Text of Note

Includes bibliographical references.

Text of Note

Review of marketing research : analyzing accumulated knowledge and influencing future research / Naresh K. Malhotra -- A review of prior classifications of purchase behavior and a proposal for a new typology / Hans Baumgartner -- Measuring customer lifetime value : models and analysis / Dipak C. Jain -- Learning models / Pradeep K. Chintagunta -- Customer co-creation : a typology and research agenda / Aric Rindfleisch -- Challenges in measuring return on marketing investment : combining research and practice perspectives / Dave Reibstein -- Service-dominant logic : a review and assessment / Yi He. Marketing in a world with costs of price adjustment / Sourav Ray.

0

Text of Note

"The Review of Marketing Research series provides current, state-of-the-art articles by the marketing field's leading researchers and scholars. Unlike other research publications in the field, which impose major constraint on article length, RMR publishes longer chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, international developments, guidelines for implementation, and suggestions for future theory development and testing. The RMR series is edited by Naresh K. Malhotra along with a distinguished editorial review board. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the full range of current marketing research methodologies."--Publisher's website.

Title

Review of marketing research. Volume 6.

International Standard Book Number

9780765621276

Marketing research.

BUSINESS & ECONOMICS-- Distribution.

BUSINESS & ECONOMICS-- Marketing-- General.

Marketing research.

BUS-- 043000

BUS-- 078000

Number

Edition

Class number

Book number

Malhotra, Naresh K.

Date of Transaction

20201207175758.0

Cataloguing Rules (Descriptive Conventions))

pn

Electronic name

[Book]

Y