Includes bibliographical references (pages 209-215) and index.
SUMMARY OR ABSTRACT
Text of Note
Drawing a distinction between capitalism and small-scale commerce, fundraising consultant Robinson presents advice on how progressive organizations can develop and sell goods and services in order to finance their social goals. He discusses the creation and evaluation of earned income projects, the development of business plans, the raising of start-up funds, and successful marketing. Worksheets and brief case studies complement the text. Annotation copyrighted by Book News, Inc., Portland, OR.
OTHER EDITION IN ANOTHER MEDIUM
Title
Selling social change (without selling out).
PARALLEL TITLE PROPER
Parallel Title
Earned income strategies for nonprofits
TOPICAL NAME USED AS SUBJECT
Charities-- Finance.
Charities-- United States-- Finance, Case studies.
Fund raising.
Nonprofit organizations-- Finance.
Nonprofit organizations-- United States-- Finance, Case studies.