عنوان

The development and management of visitor attractions /

(Number (ISBN

0080494501

(Number (ISBN

058545955X

(Number (ISBN

0750651695

(Number (ISBN

1136410562

(Number (ISBN

1136410600

(Number (ISBN

1136410619

(Number (ISBN

9780080494500

(Number (ISBN

9780585459554

(Number (ISBN

9780750651691

(Number (ISBN

9781136410567

(Number (ISBN

9781136410604

(Number (ISBN

9781136410611

Erroneous ISBN

1138129526

Erroneous ISBN

9781138129528

Number

b701673

Number

GEO3062

Title Proper

The development and management of visitor attractions /

General Material Designation

[Book]

First Statement of Responsibility

John Swarbrooke.

Edition Statement

2nd ed.

Place of Publication, Distribution, etc.

Boston :

Name of Publisher, Distributor, etc.

Butterworth-Heinemann,

Date of Publication, Distribution, etc.

2002.

Specific Material Designation and Extent of Item

1 online resource (xviii, 406 pages) :

Other Physical Details

illustrations

Text of Note

Includes bibliographical references (pages 394-402) and index.

Text of Note

Preface; The context -- Introduction; The role of visitor attractions in tourism; The visitor attraction product; The visitor attraction market; The business environment and visitor attractions; The development of visitor attractions -- The development process and the role of feasibility studies; Factors influencing the success of visitor attractions; Financing visitor attraction projects; Designing visitor attractions; Project management; The management of visitor attractions -- The role of the manager and management styles; The marketing concept; Strategic marketing planning; The implementation of marketing strategies; Human resource management; Financial management; Operations management; Management and the 'greening' of attractions; Managing quality; Managing change and planning for the future; Case studies; The future of visitor attractions; Bibliography and further reading; Index.

0

Text of Note

Now in its second edition, the successful 'Development and Management of Visitor Attractions' has been fully revised and updated to cover the latest issues in this ever-changing area of tourism. New features/topics include: * The Millennium Dome * National Lottery funded projects * International case studies * Updated statistics and examples The author examines the factors that contribute to the success of visitor attractions. 'The Development and Management of Visitor Attractions' 2nd Edition, covers every aspect of the process of developing and managing different kinds of attractions. Theories explored throughout the text are illustrated through a range of examples and case studies drawn from a number of countries. Completely revised and updated 'One-stop-shop' and reference book on the principles of setting up and managing all types of attractions. New, international case studies.

Source for Acquisition/Subscription Address

Elsevier Science & Technology

Stock Number

93726:93725

Title

Development and management of visitor attractions.

International Standard Book Number

0750651695

Leisure industry.

Tourism.

BUSINESS & ECONOMICS-- Industries-- Hospitality, Travel & Tourism.

Leisure industry.

Tourism.

Travel and Tourism.

BUS-- 081000

Number

Edition

Class number

Book number

Swarbrooke, John.

Date of Transaction

20201207172117.0

Cataloguing Rules (Descriptive Conventions))

pn

Electronic name

[Book]

Y