عنوان
پدید آورنده
موضوع
رده
HD69.B7 K37 2008eb
HD69
.
B7
K37
2008eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0749450851
(Number (ISBN
0749453494
(Number (ISBN
1281228974
(Number (ISBN
6611228977
(Number (ISBN
9780749450854
(Number (ISBN
9780749453497
(Number (ISBN
9781281228970
(Number (ISBN
9786611228972
NATIONAL BIBLIOGRAPHY NUMBER
Number
b701600
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
The new strategic brand management :
General Material Designation
[Book]
Other Title Information
creating and sustaining brand equity long term /
First Statement of Responsibility
Jean-Noël Kapferer.
EDITION STATEMENT
Edition Statement
4th ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Philadelphia :
Name of Publisher, Distributor, etc.
Kogan Page,
Date of Publication, Distribution, etc.
2008.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xv, 560 pages) :
Other Physical Details
illustrations
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 531-544) and index.
CONTENTS NOTE
Text of Note
Brand equity in question -- Strategic implications of branding -- Brand and business building -- From private labels to store brands -- Brand diversity: the types of brands -- The new rules of brand management -- Brand identity and positioning -- Launching the brand -- The challenge of growth in mature markets -- Sustaining a brand long term --Adapting to the market: identity and change -- Growth through brand extensions -- Brand architecture -- Multi-brand portfolios -- Handling name changes and brand transfers -- Brand turnaround and rejuvenation -- Managing global brands -- Financial valuation and accounting for brands.
0
SUMMARY OR ABSTRACT
Text of Note
Reveals the latest techniques used by companies worldwide and the leading issues faced by the brand strategist today, supported by case studies. Covers numerous topics including: brand architecture and diversity strategies; market adaptation approaches; positioning in the private label and store brand environment.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
MIL
Stock Number
122897
OTHER EDITION IN ANOTHER MEDIUM
Title
New strategic brand management.
International Standard Book Number
0749450851
TOPICAL NAME USED AS SUBJECT
Brand name products-- Management.
Brand name products-- Management.
BUSINESS & ECONOMICS-- Marketing-- Research.
Marknadsanalys.
Marknadsundersökning.
Strategisk planering.
Varumärken.
(SUBJECT CATEGORY (Provisional
BUS-- 043060
UNIVERSAL DECIMAL CLASSIFICATION (UDC)
Number
658.82
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/343
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD69
.
B7
Book number
K37
2008eb
OTHER CLASS NUMBERS
Class number
Qba
Class number
Qblbm
Class number
Qbm
System Code
kssb/8
System Code
kssb/8
System Code
kssb/8
PERSONAL NAME - PRIMARY RESPONSIBILITY
Kapferer, Jean-Noël.
ORIGINATING SOURCE
Date of Transaction
20201207171732.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
