how people search and how to be found on the Web /
First Statement of Responsibility
Alex Michael and Ben Salter.
EDITION STATEMENT
Edition Statement
2nd ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
London :
Name of Publisher, Distributor, etc.
Butterworth-Heinemann,
Date of Publication, Distribution, etc.
2008.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xiv, 236 pages :
Other Physical Details
illustrations (some color) ;
Dimensions
25 cm
GENERAL NOTES
Text of Note
Includes index.
Text of Note
Previous edition: 2003.
SUMMARY OR ABSTRACT
Text of Note
This is a step-by-step marketer's guide to improving web ranking in search engines and getting sites listed effectively in online directories. The authors guide readers through proven techniques for achieving and measuring success with a review of the most important search engines and directories.