عنوان
پدید آورنده
موضوع
رده
HF5415.135 .D78 2001
HF5415
.
135
.
D78
2001
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0750652365
(Number (ISBN
9780750652360
NATIONAL BIBLIOGRAPHY NUMBER
Number
b701113
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Strategic marketing :
General Material Designation
[Book]
Other Title Information
planning and control /
First Statement of Responsibility
Graeme Drummond, John Ensor.
EDITION STATEMENT
Edition Statement
2nd ed.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Boston :
Name of Publisher, Distributor, etc.
Butterworth-Heinemann,
Date of Publication, Distribution, etc.
2001.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xiv, 304 pages :
Other Physical Details
illustrations ;
Dimensions
25 cm
GENERAL NOTES
Text of Note
Published in association with The Chartered Institute of Marketing.
CONTENTS NOTE
Text of Note
1. The strategic perspective -- Pt. 1. Strategic analysis. 2. External analysis. 3. Competitive intelligence. 4. Segmentation. 5. Internal analysis. 6. Developing a future orientation -- Pt. 2. Formulation of strategy. 7. Strategic intent. 8. Strategy formulation. 9. Targeting, positioning and brand strategy. 10. Product development and innovation. 11. Alliances and relationships. 12. The strategic marketing plan -- Pt. 3. Strategic implementation. 13. Strategic implementation. 14. Control. 15. Mini cases
0
SUMMARY OR ABSTRACT
Text of Note
This text cuts through the complexity and jargon surrounding the subject and provides readers with a clear and concise guide to the tools, techniques and knowledge necessary to facilitate strategic marketing decisions.
TOPICAL NAME USED AS SUBJECT
Marketing-- Decision making.
Marketing-- Management.
Marketing-- Planning.
Marketing
Marketing-- Decision making.
Marketing-- Management.
Marketing-- Planning.
Marketing.
Strategische planning.
Strategisches Management
DEWEY DECIMAL CLASSIFICATION
Number
658
.
802
Number
658
.
84
Edition
21
Edition
21
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
135
Book number
.
D78
2001
OTHER CLASS NUMBERS
Class number
85
.
40
Class number
QP
600
System Code
bcl
System Code
rvk
PERSONAL NAME - PRIMARY RESPONSIBILITY
Drummond, Graeme.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Ensor, John.
CORPORATE BODY NAME - ALTERNATIVE RESPONSIBILITY
Chartered Institute of Marketing.
ORIGINATING SOURCE
Date of Transaction
20201207164950.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
