عنوان
پدید آورنده
موضوع
رده
HF5415.2 .P66 2010eb
HF5415
.
2
.
P66
2010eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0470971371
(Number (ISBN
0470972335
(Number (ISBN
1119206111
(Number (ISBN
9780470971376
(Number (ISBN
9780470972335
(Number (ISBN
9781119206118
Erroneous ISBN
0470710403
Erroneous ISBN
9780470710401
NATIONAL BIBLIOGRAPHY NUMBER
Number
b701017
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
The handbook of online and social media research :
General Material Designation
[Book]
Other Title Information
tools and techniques for market researchers /
First Statement of Responsibility
Ray Poynter.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Chichester, West Sussex, U.K. :
Name of Publisher, Distributor, etc.
Wiley,
Date of Publication, Distribution, etc.
2010.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xix, 441 pages)
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
PART I Online Quantitative Survey Research -- 1. Overview of Online Quantitative Research -- 2. Web Survey Systems -- 3. Designing Online Surveys -- 4. Working with Panels and Databases -- 5. Running an Online Survey and Summary -- PART II Qualitative Research -- 6. Overview of Online Qualitative Research -- 7. Online Focus Groups -- 8. Bulletin Board Groups and Parallel IDIs -- 9. Other Online Qualitative Methods and Summary of Online Qualitative Research -- PART III Social Media -- 10. Participatory Blogs as Research Tools -- 11. Online Research Communities/MROCs -- 12. Blog and Buzz Mining -- 13. Other Social Media Topics and Summary -- PART IV Research Topics -- 14. Specialist Research Areas -- 15. Website Research -- 16. Research Techniques and Approaches -- 17. The Business of Market Research -- PART V Breaking News! -- 18. NewMR -- 19. Trends and Innovations -- 20. An Overview of Online and Social Media Research.
0
SUMMARY OR ABSTRACT
Text of Note
"Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both in theory and practice, and includes chapters on online research communities, community panels, blog mining, social networks, mobile research, e-ethnography, predictive markets, and DIY research"--Provided by publisher.
Text of Note
"The book will become the key reference point for research practitioners and buyers as they move from their security blanket of traditional research, with its outdated notions of science and reliability, into the maelstrom that is unfolding in the post Web 2.0 world of Twitter, community panels, Facebook, and YouTube"--Provided by publisher.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
MIL
Source for Acquisition/Subscription Address
OverDrive, Inc.
Stock Number
278354
Stock Number
3F493C5C-5F15-4E84-8843-099FFB117ED3
OTHER EDITION IN ANOTHER MEDIUM
Title
Handbook of online and social media research.
International Standard Book Number
9780470710401
TOPICAL NAME USED AS SUBJECT
Internet searching.
Marketing research.
Social media.
BUSINESS & ECONOMICS-- Marketing-- Research.
Internet searching.
Marketing research.
Social media.
(SUBJECT CATEGORY (Provisional
BUS-- 043060
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/3
Edition
22
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
2
Book number
.
P66
2010eb
PERSONAL NAME - PRIMARY RESPONSIBILITY
Poynter, Ray.
ORIGINATING SOURCE
Date of Transaction
20201207164504.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
