عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
NATIONAL BIBLIOGRAPHY NUMBER
Number
LA82q4n0wk
LANGUAGE OF THE ITEM
.Language of Text, Soundtrack etc
انگلیسی
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Painting the Capitol Pink: The Breast Cancer Research Stamp and the Dangers of Congressional Cause Marketing
General Material Designation
[Article]
First Statement of Responsibility
Markham Cameron, Julia
SUMMARY OR ABSTRACT
Text of Note
Breast cancer awareness campaigns-widespread, largescale efforts focusing on general "awareness" of the breast cancer, rather than the dissemination of information on detection and treatment-are common sights in the American public and private spheres. From NFL players donning pink socks to crafters selling "I love boobies!" t-shirts online, breast cancer-branded events and products have become an essential marketing tool to reach women, signal corporate virtue in a palatable, nonaggressive manner. Even the federal government is party to the trend: in 1998, the U.S. Congress authorized the sale of the Breast Cancer Research Stamp (BCRS) by the U.S. Postal Service to raise awareness and research funds for breast cancer. The BCRS has been available ever since.
SET
Date of Publication
2020
Title
UCLA Women's Law Journal
Volume Number
27/1
PERSONAL NAME - PRIMARY RESPONSIBILITY
Entry Element
Markham Cameron, Julia
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Article]
275578
a
Y
