Does Peer Use Influence Adoption of Efficient Cookstoves? Evidence from a Randomized Controlled Trial in Uganda
General Material Designation
[Article]
First Statement of Responsibility
Beltramo, Theresa; Blalock, Garrick; Levine, David
SUMMARY OR ABSTRACT
Text of Note
We examine the effect of peer usage on consumer demand for efficient cookstoves with a randomized controlled trial in rural Uganda. We testifthe neighbors of buyers who ordered and received a stove are more likely to purchase an efficient cookstove than the neighbors of buyers who ordered but have not yet received a stove. We find that neighbors of buyers who have experience with the stove are not detectably more likely to purchase a stove than neighbors of buyers who have not yet received their stove. We do find evidence of peer effects in opinions about efficient cookstoves. Knowing that a prominent member of the community has the efficient stove predicts 17-22 percentage points higher odds of strongly favoring the stove. But this more favorable opinion seemingly has no impact on purchase decisions.