shifting knowledge, identities, values, and the emergence of corporate power /
First Statement of Responsibility
Patrick O'Keeffe.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Singapore :
Name of Publisher, Distributor, etc.
Palgrave Macmillan,
Date of Publication, Distribution, etc.
[2019]
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
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Includes bibliographical references and index.
CONTENTS NOTE
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Intro; Abstract; Contents; List of Tables; Chapter 1: Making Markets: Agricultural Restructuring in Australia; Introduction; Why Does This Matter?; Contribution of This Work; Applying Governmentality in the Context of Australian Agricultural Deregulation; A Brief Outline of Recent Agricultural Policy Change; Deregulation in Australian Agricultural and Regional Policy; Neoliberalisation, Farm Exits, and Rural Communities; Impacts of Farm Exits Upon Farmers' Identity, Well-Being, and Relationship with the Land
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Chapter 5: Acting on Society: Quantification, Technologies of Performance, and Erasure of "the Social"Introduction; Prioritising Efficiency; Making Reality Governable: Performance Objectives, Audit, and Cost-Benefit Analysis; Creating Performance Objectives; Auditing the AWB; National Competition Policy: Quantifying Costs and Benefits; Assemblages of Technologies; Erasing the Social; Subjectivity of Equity; "Evidence" and Evidence; Difficult to Document; Individualising the Social Consequences of Deregulation; Conclusion; References
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Operationalising the Rationality of Markets, Firms, and ConsumersTechnologies of Agency; Technologies of Performance; Genealogy of Wheat Industry Deregulation; Documents; Conclusion; References; Chapter 3: Creating a Reality of Markets, Firms, and Consumers; Introduction; The State, the Market, and Society; Why Efficiency?; Efficiency as a Truth; The Depoliticisation of Markets; Competition as a "Normal" Part of Life; Marketisation as Common Sense; The Inevitable Need to Maximise Competition and Efficiency; Firms and Efficiency; Creating a Business-Friendly Environment
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Shifting the Focus to Efficiency and Consumer WelfareConsumers; The Technology of the Consumer; Raising Living Standards; Marketising Society; References; Chapter 4: Productivism, Financialisation, and the "Good Farmer": Constructing a Rational, Governable Farming Sector; Introduction; Productivism and the National Interest; Rationalising Farmers' Value as Productive Units; Market Liberalisation and "the Good Farmer"; Agricultural Competitiveness White Paper: Creating Dependent Farmers?; Financialisation and the Loss of Control; Conclusion; References
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The Australian Response to Declining Rural Fortunes: Competitive Productivism and Self-RelianceFocus on Shifting Wheat Marketing Policy: From Stability and Security to Individualism and Competition; The Demise of Statutory Wheat Marketing in Australia; The Canadian Experience; Outline of This Book; References; Chapter 2: Governmentality as a Lens for Analysing Agricultural Restructuring in Australia; Introduction; Governmentality: An Introduction; Identity and the Individual; Making People Knowable; Discourse and the Shaping of "Truth" and Reality; Sociology of Quantification
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SUMMARY OR ABSTRACT
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This book provides a genealogical study of Australian agricultural restructuring, focusing on the case study of wheat export market deregulation. This policy shift was implemented in 2008, ending 60 years of statutory wheat marketing. At the time, policy makers claimed that market liberalisation would empower individual growers, providing them with choice and freedom through uninhibited participation in markets. However, regional wheat markets have become concentrated, and are increasingly controlled by a small number of transnational agribusiness firms, which have been increasingly active in setting the policy agenda in Australian agriculture. The book delves into the discursive construction of policy truths such as efficiency, competition, and the consumer, to understand how this shift was made possible, whose interests have been served, and what the implications of this shift have been. This book focuses on the machinations which contributed to this shift by examining the construction of knowledge, values and identities, which have helped to make the transition from the public to the private appear as a logical, common sense solution to the challenges facing Australian agriculture. The author shows how governmental technologies such as audit, cost-benefit analysis, performance objectives and the consumer were used to make this reality operable. In doing so, he argues that this shift should be viewed as part of the broader restructuring of Australian society, which has facilitated the transference of economic and policy making power from the public to the private.