emerging states, soft power strategies and sports mega-events /
First Statement of Responsibility
Jonathan Grix, Paul Michael Brannagan, Donna Lee.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Singapore :
Name of Publisher, Distributor, etc.
Palgrave Macmillan,
Date of Publication, Distribution, etc.
[2019]
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource
SERIES
Series Title
Mega event planning
CONTENTS NOTE
Text of Note
Chapter 1. Introduction -- Chapter 2. Emerging States and the Shifting Balance of Global Power -- Chapter 3. Sports Mega-Events and the Concept of Soft Power -- Chapter 4. Brazils Double Host Status -- Chapter 5. Russias Unique Soft Power Strategy -- Chapter 6. Chinas Coming Out Party? The Beijing Olympics, 2008 -- Chapter 7. South Africa and the 2010 FIFA World Cup finals -- Chapter 8. Qatars Global Sports Strategy: Soft Power and the 2022 World Cup -- Chapter 9. Conclusion.
0
SUMMARY OR ABSTRACT
Text of Note
Set against a backdrop of concerns about the potential break-up or radical change to the global world order, this volume sets out to investigate the use of sports mega-events by a number of emerging states. Sports mega-events, it is argued, can be understood as a key component in states 'soft power strategies, that is, their attempts to showcase their nations on the international stage, increase their power relative to others via non-coercive means and to increase trade and tourism. Many studies on soft power simply cite the concepts founder (Joseph Nye) and make little attempt at unpicking the mechanisms behind its creation. This volume does this by shining a light on emerging economies and by putting forward a soft power 'ideal type to aid researchers in understanding the strategies employed by states in advancing their interests.