عنوان

Marketing wisdom /

(Number (ISBN

9789811077241

(Number (ISBN

9789811077258

(Number (ISBN

9789811342837

(Number (ISBN

981107724X

(Number (ISBN

9811077258

(Number (ISBN

9811342830

Erroneous ISBN

9789811077234

Erroneous ISBN

9811077231

Title Proper

Marketing wisdom /

General Material Designation

[Book]

First Statement of Responsibility

Kartikeya Kompella, editor.

Place of Publication, Distribution, etc.

Singapore :

Name of Publisher, Distributor, etc.

Springer,

Date of Publication, Distribution, etc.

[2019]

Specific Material Designation and Extent of Item

1 online resource

Series Title

Management for professionals

Text of Note

Includes bibliographical references.

Text of Note

Extreme trust: the competitive necessity of proactive trustworthiness -- Net promoter score and its successful application -- Focus on ROE (return on empathy) to increase ROI -- How leading brands deliver marketing with meaning -- Hidden in plain sight: how to create your company's next big growth strategy: 10 years later -- The four A's of marketing -- The ten principles behind great customer experiences -- Who do you want your customers to become? -- Stories make the difference -- Marketing 3.0: from products to customers to the human spirit -- Service innovation -- a jobs-to-be-done guide.

0

Text of Note

This book represents the work of some of the contemporary world leaders in marketing. The contributors are authors of a set of path-breaking books on marketing. To ensure sufficient depth of coverage, the contributors have taken the essence of their earlier books and combined it with their latest understanding and cases. This has served to enhance the content and put it in the readers' current context. It is common knowledge that keeping pace with the growing application of marketing requires a novel approach. With new ideas and nuances being discovered every day, it has become a real challenge for marketers and students of marketing to keep up to date on important contemporary marketing concepts. Given its unique approach and thoughtful curation, this book presents readers with diversity of perspectives along with a unique depth of thinking.

Source for Acquisition/Subscription Address

Springer Nature

Stock Number

com.springer.onix.9789811077241

Title

Marketing wisdom.

International Standard Book Number

9789811077234

Marketing.

BUSINESS & ECONOMICS-- Industrial Management.

BUSINESS & ECONOMICS-- Management Science.

BUSINESS & ECONOMICS-- Management.

BUSINESS & ECONOMICS-- Organizational Behavior.

Customer services.

Market research.

Marketing.

Media, information & communication industries.

Public relations.

Sales & marketing.

BUS-- 041000

BUS-- 042000

BUS-- 082000

BUS-- 085000

KJS

KJS

Number

Edition

Class number

Kompella, Kartikeya

Date of Transaction

20200823222048.0

Cataloguing Rules (Descriptive Conventions))

pn

Electronic name

[Book]

Y