عنوان
پدید آورنده
موضوع
رده
HF5415.127
HF5415
.
127
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
3658258055
(Number (ISBN
9783658258054
Erroneous ISBN
9783658258047
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Zielgruppe 50plus: Marketing im demografischen und digitalen Wandel :
General Material Designation
[Book]
Other Title Information
Neue Wachstumschancen im alternden Deutschland /
First Statement of Responsibility
Thomas Bily.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Wiesbaden :
Name of Publisher, Distributor, etc.
Springer Gabler
Date of Publication, Distribution, etc.
[2019]
Date of Publication, Distribution, etc.
©2019
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource.
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
Springer Nature
Stock Number
com.springer.onix.9783658258054
TOPICAL NAME USED AS SUBJECT
Market segmentation-- Germany.
Middle-aged consumers-- Germany.
Target marketing-- Germany.
BUSINESS & ECONOMICS / Industrial Management.
BUSINESS & ECONOMICS / Management Science.
BUSINESS & ECONOMICS / Management.
BUSINESS & ECONOMICS / Organizational Behavior.
Market segmentation.
Middle-aged consumers.
Target marketing.
GEOGRAPHICAL NAME USED AS SUBJECT
Germany.
7
(SUBJECT CATEGORY (Provisional
BUS-- 041000
BUS-- 042000
BUS-- 082000
BUS-- 085000
DEWEY DECIMAL CLASSIFICATION
Number
658
.
800943
Edition
23
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
127
PERSONAL NAME - PRIMARY RESPONSIBILITY
Bily, Thomas
ORIGINATING SOURCE
Date of Transaction
20200823184234.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
