عنوان
پدید آورنده
موضوع
رده
HD69.B7 A215 2000
HD69
.
B7
A215
2000
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0684839245
(Number (ISBN
0684866455
(Number (ISBN
0743200764
(Number (ISBN
1439172919
(Number (ISBN
9780684839240
(Number (ISBN
9780684866451
(Number (ISBN
9780743200769
(Number (ISBN
9781439172919
Erroneous ISBN
0743200767
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Brand leadership /
General Material Designation
[Book]
First Statement of Responsibility
David A. Aaker, Erich Joachimsthaler.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York :
Name of Publisher, Distributor, etc.
Free Press,
Date of Publication, Distribution, etc.
2000.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xii, 351 pages :
Other Physical Details
illustrations ;
Dimensions
25 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 331-335) and index.
CONTENTS NOTE
Text of Note
Part I. Introduction : 1. Brand leadership: the new imperative -- Part II. Brand identity : 2. Brand identity : the cornerstone of brand strategy -- 3. Clarifying and elaborating the brand identity -- Part III. Brand architecture: achieving clarity, synergy, and leverage : 4. The brand relationship spectrum -- 5. Brand architecture -- Part IV. Building brands: beyond advertising : 6. Adidas and Nike: lessons in building brands -- 7. Building brands: The role of sponsorship -- 8. Building brands: the role of the Web -- 9. Building brands: beyond media advertising -- Part V: Organizing for brand leadership : 10. Global brand leadership: not global brands.
0
TOPICAL NAME USED AS SUBJECT
Brand name products-- United States-- Management.
Brand name products-- United States-- Management.
Brand name products-- Management.
Marketing.
Marques de commerce-- États-Unis.
Merkartikelen.
Merken.
Merknamen.
Strategie.
GEOGRAPHICAL NAME USED AS SUBJECT
United States.
7
UNIVERSAL DECIMAL CLASSIFICATION (UDC)
Number
658.62
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8/27
Edition
21
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD69
.
B7
Book number
A215
2000
OTHER CLASS NUMBERS
Class number
85
.
40
System Code
bcl
PERSONAL NAME - PRIMARY RESPONSIBILITY
Aaker, David A.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Joachimsthaler, Erich,1956-
ORIGINATING SOURCE
Date of Transaction
20200822122356.0
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
