عنوان

Young consumer behaviour :

(Number (ISBN

1315213591

(Number (ISBN

1351819046

(Number (ISBN

1351819062

(Number (ISBN

9781315213590

(Number (ISBN

9781351819046

(Number (ISBN

9781351819060

Erroneous ISBN

0415790085

Erroneous ISBN

0415790093

Erroneous ISBN

1351819046

Erroneous ISBN

1351819054

Erroneous ISBN

9780415790086

Erroneous ISBN

9780415790093

Title Proper

Young consumer behaviour :

General Material Designation

[Book]

Other Title Information

a research companion /

First Statement of Responsibility

edited by Ayantunji Gbadamosi.

Place of Publication, Distribution, etc.

New York, NY :

Name of Publisher, Distributor, etc.

Routledge, Taylor & Francis Group,

Date of Publication, Distribution, etc.

2018.

Date of Publication, Distribution, etc.

©2018

Specific Material Designation and Extent of Item

1 online resource (xix, 433 pages) :

Other Physical Details

illustrations

Text of Note

Includes bibliographical references and index.

Text of Note

Introduction and theoretical background -- The changing landscape of young consumer behaviour -- Young consumers as individuals -- Children's consumer perception -- Learning and consumer socialization in children -- Young consumers' motivation and involvement : uses and gratifications perspective -- Exploring personality, identity and self-concept among young consumers -- Attitudes and persuasion in young consumer behaviour -- Young consumers and marketing strategies -- Brand, branding, and brand culture among young consumers -- Pricing, income, and brand symbolism : exploring young consumers¿ understanding of value -- The young ones, shopping and marketing channels : what actually shapes their mind? -- Marketing communications and the young consumer : evidence from a developing country -- Digital marketing and the young consumer -- Services and relationship marketing : perspectives on young consumers -- Segmenting the children's market -- Amplifying the voices of young consumers in food advertising research -- Young consumers in social and cultural contexts -- Reference groups and opinion leadership in children's consumption decisions -- Youth subcultural theory : making space for a new perspective -- Young consumer misbehaviour -- Faith, religion and the young consumer -- Children consumer behaviour in developing countries in the 21st century -- Social marketing and consumerism : perspectives on young consumers -- Social marketing and the protection of the young consumer -- Consumerism and consumer protection : a focus on young consumers -- Index.

0

Text of Note

"Although one perspective depicts young consumers as vulnerable and passive in the marketplace system, our knowledge of this consumer group will be inadequate if limited to this contention. Their roles and relevance in family consumption activities are becoming increasingly profound. Available evidence shows that they cannot be ignored in the marketplace dynamics as they consume goods and services in their households and are involved in various other active roles in their household consumption including making decisions where applicable. Hence, the landscape of young consumer behaviour is changing.Young Consumer Behaviour: A Research Companion focusses on exploring the behaviour of young consumers as individuals and societal members. The chapters address different aspects of consumption activities of children as individuals like motivation, involvement, perception, learning, attitude, the self, and personality. Similarly, chapters on consumer behaviour in social settings contextualised to young consumers including culture, sub-culture, family, and groups are incorporated into the book. This book fills a gap in the literature by addressing the dynamics of consumption patterns of this consumer group, in relation to various marketing stimuli and different stakeholdifers. It combines eclectic perspectives on the topic and specifically, bridges the gap between historical perspectives and contemporary issues.Building on the extant literature in the field of marketing and consumer behaviour, this book is a compendium of research materials and constitutes an essential reference source on young consumer behaviour issues with both academic and managerial implications."--Provided by publisher.

Source for Acquisition/Subscription Address

MIL

Stock Number

1056383

International Standard Book Number

9781351819060

Child consumers.

Consumer behavior.

BUSINESS & ECONOMICS / Industrial Management.

BUSINESS & ECONOMICS / Management Science.

BUSINESS & ECONOMICS / Management.

BUSINESS & ECONOMICS / Organizational Behavior.

Child consumers.

Consumer behavior.

BUS

BUS-- 041000

BUS-- 042000

BUS-- 082000

BUS-- 085000

Number

Edition

Class number

Gbadamosi, Ayantunji

Date of Transaction

20200822110611.0

Cataloguing Rules (Descriptive Conventions))

pn

Electronic name

[Book]

Y