عنوان
پدید آورنده
موضوع
رده
HD59 .D66 2015
HD59
.
D66
2015
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0415716276
(Number (ISBN
0415716284
(Number (ISBN
1134748957
(Number (ISBN
1315879980
(Number (ISBN
9780415716277
(Number (ISBN
9780415716284
(Number (ISBN
9781134748952
(Number (ISBN
9781315879987
Erroneous ISBN
9781134748952
Erroneous ISBN
9781134749027
Erroneous ISBN
9781134749096
Erroneous ISBN
9781315879987
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Reputation management :
General Material Designation
[Book]
Other Title Information
the key to successful public relations and corporate communication /
First Statement of Responsibility
John Doorley and Helio Fred Garcia.
EDITION STATEMENT
Edition Statement
Third edition.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York :
Name of Publisher, Distributor, etc.
Routledge, Taylor & Francis Group,
Date of Publication, Distribution, etc.
2015.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxxiii, 408 pages ;
Dimensions
26 cm
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
Reputation management -- Ethics and communication -- Media relations -- Social media -- Organizational communication -- Government relations -- Community relations -- Investor relations -- Integrated communication : everything communicates -- Issues management -- Crisis communication -- Corporate responsibility -- Public relations consulting : consulting and corporate communication -- the nexus -- Challenges and opportunities in corporate and organizational communication.
0
SUMMARY OR ABSTRACT
Text of Note
"Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, government relations, and investor relations, the book provides a field-tested guide to corporate reputation problems such as leaded memos, unfair treatment by the press, and negative rumors, and focuses on practical solutions. Each chapter is fleshed out with the real-world experience of the authors and contributors, who come from a wide range of professional corporate communication backgrounds"--
Text of Note
"Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication, government relations, and investor relations, the book provides a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors, and focuses on practical solutions. Each chapter is fleshed out with the real-world experience of the authors and contributors, who come from a wide range of professional corporate communication backgrounds"--
OTHER EDITION IN ANOTHER MEDIUM
International Standard Book Number
9781134749027
TOPICAL NAME USED AS SUBJECT
Communication in organizations.
Public relations.
BUSINESS & ECONOMICS-- Industries-- Media & Communications Industries.
Communication in organizations.
LANGUAGE ARTS & DISCIPLINES-- Communication Studies.
Öffentlichkeitsarbeit
Prestige
Public relations.
SOCIAL SCIENCE-- Media Studies.
Strategisches Management
Unternehmen
UNIVERSAL DECIMAL CLASSIFICATION (UDC)
Number
659.4
DEWEY DECIMAL CLASSIFICATION
Number
659
.
2
Edition
23
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD59
Book number
.
D66
2015
OTHER CLASS NUMBERS
Class number
C912
.
3
Class number
SOC052000
System Code
clc
System Code
bisacsh
PERSONAL NAME - PRIMARY RESPONSIBILITY
Doorley, John.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Garcia, Helio Fred.
ORIGINATING SOURCE
Date of Transaction
20200822110335.0
Cataloguing Rules (Descriptive Conventions))
rda
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
