عنوان

Strategic public relations management :

(Number (ISBN

0415517680

(Number (ISBN

0415517699

(Number (ISBN

9780415517683

(Number (ISBN

9780415517690

Erroneous ISBN

9781315754833

Title Proper

Strategic public relations management :

General Material Designation

[Book]

Other Title Information

planning and managing effective communication programs /

First Statement of Responsibility

Erica Weintraub Austin, Bruce E. Pinkleton.

Edition Statement

Third edition.

Place of Publication, Distribution, etc.

London :

Name of Publisher, Distributor, etc.

Routledge, Taylor & Francis Group,

Date of Publication, Distribution, etc.

2015.

Specific Material Designation and Extent of Item

viii, 389 pages ;

Dimensions

24 cm.

Series Title

Routledge communication series

Text of Note

Includes bibliographical references (pages 361-372) and indexes.

Text of Note

Framework for planning -- Gathering useful data for strategic guidance -- Using theory for practical guidance -- The successful pitch and follow-through.

0

Text of Note

"Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. It presents a scientific approach that helps future and current practitioners understand and communicate the value of public relations to others, using performance metrics to demonstrate return on investment. New to the third edition: - New examples on the effective use of digital communication and online research tools; - Updated guidance on researching using digital tools and social media; - New examples that provide a more accessible pathway to real-world application. In addition to these new features, the book covers: - Creating a framework for planning; - Up-to-date research tools and how to develop a research plan; - Gathering useful data for strategic guidance; - Real-world examples that provide readers with realistic cases and situations; - Applying theory to professional practice. The book's accessibility will be welcomed by instructors and students with definitions of terms, a how-to approach, and an accessible style of writing throughout the book"--

Public relations-- Management.

BUSINESS & ECONOMICS-- Education.

BUSINESS & ECONOMICS-- Public Relations.

Public relations-- Management.

Number

Edition

Class number

Book number

Class number

Class number

System Code

System Code

Austin, Erica Weintraub.

Pinkleton, Bruce E.

Date of Transaction

20200822105755.0

Cataloguing Rules (Descriptive Conventions))

rda

Electronic name

[Book]

Y