عنوان
پدید آورنده
موضوع
رده
BF637.P4 G34 2013
BF637
.
P4
G34
2013
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0205912966
(Number (ISBN
0205956254
(Number (ISBN
9780205912964
(Number (ISBN
9780205956258
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Persuasion, social influence, and compliance gaining /
General Material Designation
[Book]
First Statement of Responsibility
Robert H. Gass, California State University, Fullerton, John S. Seiter, Utah State University.
EDITION STATEMENT
Edition Statement
Fifth edition.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Boston :
Name of Publisher, Distributor, etc.
Pearson,
Date of Publication, Distribution, etc.
[2014]
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
x, 390 pages ;
Dimensions
24 cm
GENERAL NOTES
Text of Note
Includes index.
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and indexes.
CONTENTS NOTE
Text of Note
Why study persuasion? -- What constitutes persuasion? -- Attitudes and consistency -- Credibility -- Communicator characteristics and persuadability -- Conformity and influence in groups -- Language and persuasion -- Nonverbal influence -- Structuring and ordering persuasive messages -- Sequential persuasion -- Compliance gaining -- Deception -- Motivational appeals -- Visual persuasion -- Esoteric forms of persuasion -- The ethics of persuasion.
0
TOPICAL NAME USED AS SUBJECT
Influence (Psychology)
Manipulative behavior.
Persuasion (Psychology)
Beeinflussung.
Compliance.
Influence (Psychology)
Manipulative behavior.
Persuasion (Psychology)
Überzeugung.
DEWEY DECIMAL CLASSIFICATION
Number
303
.
3/42
Edition
23
LIBRARY OF CONGRESS CLASSIFICATION
Class number
BF637
.
P4
Book number
G34
2013
PERSONAL NAME - PRIMARY RESPONSIBILITY
Gass, Robert H.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Seiter, John S.
ORIGINATING SOURCE
Date of Transaction
20200822101800.0
Cataloguing Rules (Descriptive Conventions))
rda
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
