Revised edition of: Broadcasting in America / Sydney W. Head. 9th ed. 2001.
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 299-304) and index.
CONTENTS NOTE
Text of Note
Ch. 1. Introducing electronic media -- ch. 2. From radio to television -- ch. 3. Cable and newer media -- ch. 4. How electronic media work -- ch. 5. Distribution by wired relays, wireless relays, and over the Internet -- ch. 6. Commercial operations -- ch. 7. Noncommercial services -- ch. 8. Programs and programming basics -- ch. 9. Audience measurement -- ch. 10. Media theory and effec ts -- ch. 11. The Communications Act, licensing, and structural regulation -- ch. 12. Constitutional issues and content regulation.
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