Mapping the domain of consumer vulnerability -- Consumer vulnerability and key life stages -- Consumer vulnerability, health and wellbeing -- Consumer vulnerability, poverty and exclusion.
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SUMMARY OR ABSTRACT
Text of Note
Consumer vulnerability is of growing importance as a research topic for those exploring wellbeing. This book provides space to critically engage with the conditions, contexts and characteristics of consumer vulnerability, which affect how people experience and respond to the marketplace and vice versa. Focussing on substantive, ethical, social and methodological issues, this book brings together key researchers in the field and practitioners who work with vulnerability on a daily basis. Organised into 4 sections, it considers consumer vulnerability and key life stages, health and wellbeing, poverty, and exclusion. Methodologically the chapters draw on qualitative research, employing a variety of methods from interview, to the use of poetry, film and other cultural artefacts. This book will be of interest to marketing and consumer research scholars and students and also to researchers in other disciplines including sociology, public policy and anthropology, and practitioners, policy makers and charitable organisations working with vulnerable groups.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
MIL
Stock Number
821248
OTHER EDITION IN ANOTHER MEDIUM
Title
Consumer vulnerability.
International Standard Book Number
0415858585
TOPICAL NAME USED AS SUBJECT
Consumer behavior.
Consumers.
Consumption (Economics)
Altersgruppe.
BUSINESS & ECONOMICS-- Economics-- Macroeconomics.