Key issues and success factors in e-retailing -- The world of e-retailing -- What is e-retail? -- Disadvantages of e-retailing for retailers -- Advantages of e-retailing for retailers -- The (e- )retail mix -- Growth and prospects for e-retail.
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SUMMARY OR ABSTRACT
Text of Note
This much-needed book provides readers with a guide to the implementation and operation of a successful e-retailing business, and has been written for students, entrepreneurs and researchers at all levels.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
DA
OTHER EDITION IN ANOTHER MEDIUM
Title
E-retailing.
International Standard Book Number
041531142X
TOPICAL NAME USED AS SUBJECT
Electronic commerce.
Internet marketing.
Retail trade-- Computer network resources.
Teleshopping.
BUSINESS & ECONOMICS-- E-Commerce-- Internet Marketing.