عنوان
پدید آورنده
موضوع
رده
HD9980.5 .Z45 2018
HD9980
.
5
.
Z45
2018
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
0078112109
(Number (ISBN
9780078112102
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Services marketing :
General Material Designation
[Book]
Other Title Information
integrating customer focus across the firm /
First Statement of Responsibility
Valarie A. Zeithaml, University of North Carolina at Chapel Hill, Mary Jo Bitner, Arizona Strate University, Dwayne D. Gremler, Bowling Green State University.
EDITION STATEMENT
Edition Statement
Seventh edition.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Dubuque :
Name of Publisher, Distributor, etc.
McGraw-Hill Education,
Date of Publication, Distribution, etc.
[2018]
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
xxviii, 514 pages :
Other Physical Details
illustrations ;
Dimensions
27 cm
GENERAL NOTES
Text of Note
Revised edition of the authors' Services marketing, c2013.
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
Foundations for services marketing -- Focus on the customer -- Understanding customer requirements -- Aligning service design and standards -- Delivering and performing service -- Managing service promises -- Service and the bottom line.
0
SUMMARY OR ABSTRACT
Text of Note
"This text is for students and business people who recognize the vital role that services play in the economy and its future. The advanced economies of the world are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. Manufacturing and product-dominant companies that, in the past, have depended on their physical products for their livelihood now recognize that service provides one of their few sustainable competitive advantages"--
Text of Note
"Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emphasizing the knowledge needed to implement service strategies for competitive advantage across industries. New research references and examples in every chapter include increased coverage of new business model examples such as Airbnb, Uber, OpenTable, Mint/Intuit, and others, alongside greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service. View Table of Contents and Features below for more information"--
TOPICAL NAME USED AS SUBJECT
Customer services.
Marketing.
Service industries-- Marketing.
BUSINESS & ECONOMICS-- Marketing-- Multilevel.
Business and Management.
Business and Management.
Customer services.
Marketing.
Service industries-- Marketing.
(SUBJECT CATEGORY (Provisional
BUS
BUS
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8
Edition
23
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HD9980
.
5
Book number
.
Z45
2018
OTHER CLASS NUMBERS
Class number
BUS043040
Class number
BUS043040
.
Class number
HS
41121
ZEI
.
System Code
bisacsh
System Code
bisacsh
System Code
uk-btusl
PERSONAL NAME - PRIMARY RESPONSIBILITY
Zeithaml, Valarie A.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Bitner, Mary Jo
Gremler, Dwayne D.
ORIGINATING SOURCE
Date of Transaction
20200822084446.0
Cataloguing Rules (Descriptive Conventions))
rda
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
