عنوان
پدید آورنده
موضوع
رده
HF5415.13 .D378 2003eb
HF5415
.
13
.
D378
2003eb
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
007139656X
(Number (ISBN
007141682X
(Number (ISBN
1280300620
(Number (ISBN
6610300623
(Number (ISBN
9780071396561
(Number (ISBN
9780071416825
(Number (ISBN
9781280300622
(Number (ISBN
9786610300624
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Value-based marketing for bottom-line success :
General Material Designation
[Book]
Other Title Information
5 steps to creating customer value /
First Statement of Responsibility
J. Nicholas De Bonis, Eric Balinski & Phil Allen.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
New York :
Name of Publisher, Distributor, etc.
McGraw-Hill,
Date of Publication, Distribution, etc.
©2003.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xix, 244 pages) :
Other Physical Details
illustrations
GENERAL NOTES
Text of Note
"American marketing association."
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references (pages 231-233) and index.
CONTENTS NOTE
Text of Note
The business world we have come to know. The view from Pentadigm's world -- Introduction to Pentadigm -- Step 1: discover- understand the customer -- Step 2: commit- commit to the customer -- Step 3: create- create customer value -- Step 4: assess- obtain customer feedback -- Step 5: improve- measure and improve value -- Managing Pentadigm -- Appendix 1: Pentadigm road maps -- Appendix 2: target customer value segment tracer -- Appendix 3: customer lifetime value (CLV) -- Appendix 4: Pentadigm competitive assessment -- Appendix 5: value commitment rating tool -- Appendix 6: developing customer value commitments that are real and superior -- Appendix 7: Pentadigm value-based marketing diagnostic.
0
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
OverDrive, Inc.
Source for Acquisition/Subscription Address
OverDrive, Inc.
Stock Number
73639645-D8A9-4E16-AFC6-FCBC9B790146
OTHER EDITION IN ANOTHER MEDIUM
Title
Value-based marketing for bottom-line success.
International Standard Book Number
007139656X
TOPICAL NAME USED AS SUBJECT
Consumer satisfaction.
Customer services-- Management.
Marketing-- Management.
BUSINESS & ECONOMICS-- Distribution.
BUSINESS & ECONOMICS-- Marketing-- General.
Consumer satisfaction.
Consumer satisfaction.
Customer services-- Management.
Customer services-- Management.
Marketing-- Management.
Marketing-- Management.
(SUBJECT CATEGORY (Provisional
BUS-- 043000
BUS-- 078000
K
DEWEY DECIMAL CLASSIFICATION
Number
658
.
8
Edition
21
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
13
Book number
.
D378
2003eb
OTHER CLASS NUMBERS
Class number
F713
.
3
Class number
F713
.
55
System Code
clc
System Code
clc
PERSONAL NAME - PRIMARY RESPONSIBILITY
DeBonis, J. Nicholas.
PERSONAL NAME - ALTERNATIVE RESPONSIBILITY
Allen, Phil,1953-
Balinski, Eric W.
ORIGINATING SOURCE
Date of Transaction
20200822083851.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
