عنوان
پدید آورنده
موضوع
رده
G155.A1
G155
.
A1
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
3658236809
(Number (ISBN
9783658236809
Erroneous ISBN
3658236795
Erroneous ISBN
9783658236793
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Psychologisches Tourismusmarketing :
General Material Designation
[Book]
Other Title Information
Thesen Zu Ausgewählten Aspekten /
First Statement of Responsibility
Hans-Peter Herrmann.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Wiesbaden :
Name of Publisher, Distributor, etc.
Springer,
Date of Publication, Distribution, etc.
2018.
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (46 pages)
SERIES
Series Title
Essentials
CONTENTS NOTE
Text of Note
Intro; Was Sie in diesem essential finden können; Vorwort; Inhaltsverzeichnis; 1 Gegenstand des psychologischen Tourismusmarketings; 2 Reisemotive und Reisemotivation; 3 Werbemittel und Werbeansprache; 4 Die Werbebegegnung; 5 Werbewirkung; 6 Touristische Marken; 7 Der Reisepreis; 8 Der Reisekunde; 9 Die Reiseberatung; 10 Kundenbewertungen; 11 Ausblick; Was Sie aus diesem essential mitnehmen können; Literatur.
0
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
Springer Nature
Stock Number
com.springer.onix.9783658236809
OTHER EDITION IN ANOTHER MEDIUM
Title
Psychologisches Tourismusmarketing : Thesen Zu Ausgewählten Aspekten.
International Standard Book Number
9783658236793
TOPICAL NAME USED AS SUBJECT
Tourism-- Marketing.
Tourism-- Psychological aspects.
BUSINESS & ECONOMICS-- Industries-- General.
Occupational & industrial psychology.
Psychology.
Sales & marketing.
Service industries.
Tourism-- Marketing.
Tourism-- Psychological aspects.
(SUBJECT CATEGORY (Provisional
BUS-- 070000
DEWEY DECIMAL CLASSIFICATION
Number
338
.
4791
Edition
23
LIBRARY OF CONGRESS CLASSIFICATION
Class number
G155
.
A1
PERSONAL NAME - PRIMARY RESPONSIBILITY
Herrmann, Hans Peter
ORIGINATING SOURCE
Date of Transaction
20200823181547.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
