عنوان

Global business value innovations :

(Number (ISBN

331977929X

(Number (ISBN

9783319779294

Erroneous ISBN

3319779281

Erroneous ISBN

9783319779287

Title Proper

Global business value innovations :

General Material Designation

[Book]

Other Title Information

building innovation capabilities for business strategies /

First Statement of Responsibility

Anshu Saxena Arora, Sabine Bacouel-Jentjens, Jennifer J. Edmonds, editors.

Place of Publication, Distribution, etc.

Cham :

Name of Publisher, Distributor, etc.

Palgrave Macmillan,

Date of Publication, Distribution, etc.

[2018]

Specific Material Designation and Extent of Item

1 online resource (xxi, 145 pages)

Series Title

International Marketing and Management Research

Text of Note

1. Global Value Chains and International Business Research: Perspectives from Switzerland; Sarbani Bublu Thakur-Weigold -- 2. Social Commerce Optimization: An Integrated Framework for Consumer Behavior in Social Media; Saidat A. Sanni, Brian Leemoon, Anshu Saxena Arora, and Jennifer J. Edmonds -- 3. Social Media Driven Student-Centered Learning through Social Commerce in Higher Education; Casey Galloway, Mariah Curtis, and Anshu Arora -- 4. Online Advertising: Creating a Relationship between Businesses and Consumers; Herbert Kresh, Ashley Laible, Mei Lam, and Mahesh Raisinghani -- 5. Ballin' the Pinball Way: Conceptualizing WALLIN Framework for Transitioning from Linear to Collaborative Social Media Advertising; Christine Walsh, Jordan Lindley, Anshu Arora, and Jennifer Edmonds -- 6. Music as a Source of Inspiration for Future Managers -- A French Learning-By-Doing Teaching Experiment; Pascale Debuire -- 7. The Soft Power of The Music Industry -- Where Does It Start And Where Does It End? Insights from the United States and Japan; Mathilde Cerqueira -- 8. International Determinants of Cultural Consumption from a Well-being Perspective; Claire R. Owen -- 9. Holding on to Family Values or Adapting to a Changing World -- The Case of Barilla; Fabian Bernhard -- 10. Terrorism vs. Tourism: How Terrorism Affects the Tourism Industry; Allison Naumann, Jennifer Edmonds, and Dean Frear.

0

Text of Note

This edited collection is a uniquely positioned contribution of interrelated research papers about global business value transformations in both offline and online (digital) worlds. With chapters spanning multiple business disciplines such as strategy, organizational behavior and e-commerce, this book explores the impact of cross-cultural issues, characteristics and challenges with regard to global value innovations. The authors analyze the effects of institutional and regulatory change on international marketing and management from both traditional and digital perspectives, providing concepts and cases for students and academics.

Source for Acquisition/Subscription Address

Springer Nature

Stock Number

com.springer.onix.9783319779294

International Standard Book Number

9783319779287

Business planning.

Export marketing.

International business enterprises-- Management.

International business enterprises-- Marketing.

BUSINESS & ECONOMICS-- Industrial Management.

BUSINESS & ECONOMICS-- Management Science.

BUSINESS & ECONOMICS-- Management.

BUSINESS & ECONOMICS-- Organizational Behavior.

Business.

Colonies-- Administration.

Industrial management.

International business enterprises-- Management.

Leadership.

Marketing.

BUS-- 041000

BUS-- 042000

BUS-- 082000

BUS-- 085000

Number

Edition

Class number

Book number

Arora, Anshu Saxena

Bacouel-Jentjens, Sabine

Edmonds, Jennifer J.,1974-

Date of Transaction

20200823112725.0

Cataloguing Rules (Descriptive Conventions))

pn

Electronic name

[Book]

Y