عنوان
پدید آورنده
موضوع
رده
HF5415.1255
HF5415
.
1255
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
3319758322
(Number (ISBN
9783319758329
Erroneous ISBN
3319758314
Erroneous ISBN
9783319758312
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Marketing Food Brands :
General Material Designation
[Book]
Other Title Information
Private Label versus Manufacturer Brands in the Consumer Goods Industry /
First Statement of Responsibility
Ranga Chimhundu.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Cham, Switzerland :
Name of Publisher, Distributor, etc.
Palgrave Macmillan,
Date of Publication, Distribution, etc.
[2018]
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
Intro; Acknowledgements; Contents; List of Abbreviations; List of Figures; List of Tables; 1: Introduction to Issues around Marketing Private Label and Manufacturer Brands; Overview; Purpose and Background of this Book; Significance of the Book; Methodology Employed in the Investigation; Scope of the Book; Contribution of the Book; Book Outline; Chapter 1; Chapters 2, 3 and 4; Chapter 5; Chapters 6 and 7; Chapter 8; Chapter 9; Chapter Recap; References; 2: The Management of FMCG Product Categories; Overview; History of Category Management; Historical Development; Distinct Phases
Text of Note
Brand and Category Organisation for the FMCG ManufacturerSupermarket Retailer and Category Management Organisation; Joint Category Management Arrangements; Manufacturer/Retailer Collaboration; Category Captain Arrangements; Research Set in the Category Management Context; Key Aspects of the Literature on the Management of FMCG Categories; Chapter Recap; References; 3: Product Innovation, Category Marketing Support, Consumer Choice and Power; Overview; Product Innovation; Meaning of Innovation; Continuum of Innovation; Continuous, Dynamically Continuous and Discontinuous Innovation
Text of Note
Hierarchy of Participating Brands in the CategoriesPrivate Label Portfolio; Balancing Private Label and Manufacturer Brands in the Product Categories; Private Label Share in an Environment of High Retail Concentration; Private Label/Manufacturer Brand Category Share and Equilibrium; Research Direction of this Book; Chapter Recap; References; 5: Key Research Issues in the Marketing of Private Label and Manufacturer Brands; Overview; A Recap of the Research Questions; Research Themes and Specific Research Issues
Text of Note
Incremental and Radical InnovationBrand Innovation, Growth and Competitiveness; Manufacturer Brand and Private Label Innovation in Supermarket Product Categories; Capacity to Innovate; Incentives, Nature and Progress of Innovation; Category Marketing Support; Consumer Choice; Power and the FMCG Industry; An Overview; Bases/Sources of Power; Power-Dependence Relationship; Power and Cooperation; Balance of Power in the FMCG Industry; Chapter Recap; References; 4: Private Label and Manufacturer Brand Coexistence; Overview; Product Categories and Brands; Manufacturer Brands and Private Label
Text of Note
What is Category Management?Distinction between Brand Management and Category Management; History of Private Label Brands; First Era: Emergence of Private Label Brands (1840-1860); Second Era: The Decline of Private Label Brands (1861-1928); Third Era: The Rise of Private Label Brands (1929-1945); Fourth Era: The Stability of Private Label Brands (1946-1975); Fifth Era: Private Label Brands Versus Manufacturer Brands (1976-2003); Deployment of the Category Management Process; Objectives and Benefits of Category Management; Brand and Category Management Organisational Arrangements
0
8
8
8
8
SUMMARY OR ABSTRACT
Text of Note
With a special focus on private label food brands and manufacturer brands, this book provides a comprehensive overview of the fast-moving consumer goods marketing landscape. The author illustrates the volatile nature of the relationship between the two types of brands as they compete and co-exist with each other on supermarket shelves. Topics such as brand and category management, product innovation, and consumer choice are discussed and supported with rich empirical case studies from countries around the world. Marketing and management scholars will find this new book an insightful read, as well as those generally interested in the worldwide phenomenon of private label brands.
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
Springer Nature
Stock Number
com.springer.onix.9783319758329
OTHER EDITION IN ANOTHER MEDIUM
Title
Marketing Food Brands.
International Standard Book Number
9783319758312
TOPICAL NAME USED AS SUBJECT
Branding (Marketing)
Food-- Marketing.
Supermarkets.
Branding (Marketing)
BUSINESS & ECONOMICS-- Industrial Management.
BUSINESS & ECONOMICS-- Management Science.
BUSINESS & ECONOMICS-- Management.
BUSINESS & ECONOMICS-- Organizational Behavior.
Food-- Marketing.
Supermarkets.
(SUBJECT CATEGORY (Provisional
BUS-- 041000
BUS-- 042000
BUS-- 082000
BUS-- 085000
DEWEY DECIMAL CLASSIFICATION
Number
658
.
827
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
1255
PERSONAL NAME - PRIMARY RESPONSIBILITY
Chimhundu, Ranga
ORIGINATING SOURCE
Date of Transaction
20200823110340.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
