عنوان
پدید آورنده
موضوع
رده
HF5415.1255
HF5415
.
1255
کتابخانه
محل استقرار
INTERNATIONAL STANDARD BOOK NUMBER
(Number (ISBN
3319696971
(Number (ISBN
9783319696973
Erroneous ISBN
3319696963
Erroneous ISBN
9783319696966
TITLE AND STATEMENT OF RESPONSIBILITY
Title Proper
Personal brand creation in digital age :
General Material Designation
[Book]
Other Title Information
theory, research and practice /
First Statement of Responsibility
Mateusz Grzesiak.
.PUBLICATION, DISTRIBUTION, ETC
Place of Publication, Distribution, etc.
Cham, Switzerland :
Name of Publisher, Distributor, etc.
Palgrave Macmillan,
Date of Publication, Distribution, etc.
[2018]
Date of Publication, Distribution, etc.
©2018
PHYSICAL DESCRIPTION
Specific Material Designation and Extent of Item
1 online resource (xvi, 185 pages) :
Other Physical Details
illustrations
SERIES
Series Title
Palgrave pivot
INTERNAL BIBLIOGRAPHIES/INDEXES NOTE
Text of Note
Includes bibliographical references and index.
CONTENTS NOTE
Text of Note
Intro; Contents; List of Figures; List of Tables; Chapter 1: Introduction; References; Chapter 2: Personal Branding: Its Essence, Goals and Classification; History of Personal Branding; Personal Branding in Contemporary Marketing; The Goals of Personal Branding; Ways of Shaping a Personal Brand; Storytelling; Brand Visualization; Brands as a Suggestive and Coherent Marketing Medium; Levels of Awareness of the Existence of a Personal Brand; Challenges for Personal Branding in the Era of Globalization; Hofstedeś Cultural Model; Gestelandś Model
Text of Note
Apparent Trends and Predictions for the FutureBrand Creation in Social Media; Facebook; Twitter; Instagram; Pinterest; Snapchat; LinkedIn; Possibilities for Building a Personal Brand in Social Media; YouTube as an Environment that Creates the Possibility for Shaping a Personal Brand; References; Chapter 4: Personal Branding on YouTube in the United States and in Poland: Comparative Analysis Based on Academic Literature ... ; The Reach of YouTube in the United States and in Poland: Current Situation; The Social Medium YouTube: General Statistics; Mobile Devices; Advertising
Text of Note
Out-of-Home AdvertisingThe Internet as the Dominant Communication Channel; E-branding and Its Characteristics; Selected Communication Channels and Tools Used in E-branding; Social Media; Content Marketing; Web Pages; Buzz Marketing; Branding and E-branding in the Context of Choices by Different Generations; The Silent Generation; Postwar Boom Generation; Generation X; Generation Y; Generation Z; Traditional Branding, E-branding and Brand Awareness; Selected Examples of the Efficacy of E-branding; McDonaldś; Pepsi; The HBO Series True Blood; Nike
Text of Note
Reach of YouTube in the United StatesReach of YouTube in Poland; Leaders in the Trend Toward Shaping a Personal Brand Using YouTube; The Most Popular YouTube Channels in the World; Most Popular YouTube Channels in Poland; Culturally Specific Elements in Shaping a Personal Brand on the American and the Polish Markets: Comparison; Use of High-Tech in Shaping a Personal Brand on the American and Polish Markets; High-Tech: An Attempt at Definition; Equipment; Miniaturization of Video Cameras; Universality of Video Cameras; Selfie Sticks; Popularity of Drones; Sports Micro Cameras; Smart TV
Text of Note
Strategies for Shaping a Personal Brand Within the Context of GlobalizationReferences; Chapter 3: Personal Branding and the Challenges of the Information Revolution; Traditional Ways of Shaping a Personal Brand; The Marketing Potential of the Internet; The Development of Digital Marketing; Expenditures for Online Advertising; The Development of E-commerce; Growth in the Number of Internet Users; Smartphonization; Advantages of Social Media; E-branding and Traditional Branding; Traditional Branding; Characteristics of Traditional Branding; Channels of Communication; Personal Recommendations
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8
8
8
8
SUMMARY OR ABSTRACT
Text of Note
"Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice. Describing how social media can increase brand profiles online, it explains basic terms before investigating the cultural context for online personal branding. With a special focus on YouTube, the author provides a comparative analysis of two countries (USA and Poland) to open further avenues for research into this growing area. An essential read for management and marketing scholars, this study outlines and explores the evolution of media in the digital age from a business perspective, and offers a thought-provoking analysis for those interested in social media."--
ACQUISITION INFORMATION NOTE
Source for Acquisition/Subscription Address
Springer Nature
Stock Number
com.springer.onix.9783319696973
OTHER EDITION IN ANOTHER MEDIUM
Title
Personal brand creation in digital age.
International Standard Book Number
3319696963
International Standard Book Number
9783319696966
TOPICAL NAME USED AS SUBJECT
Branding (Marketing)
Social media-- Economic aspects.
Branding (Marketing)
BUSINESS & ECONOMICS-- Industrial Management.
BUSINESS & ECONOMICS-- Management Science.
BUSINESS & ECONOMICS-- Management.
BUSINESS & ECONOMICS-- Organizational Behavior.
Social media-- Economic aspects.
(SUBJECT CATEGORY (Provisional
BUS-- 041000
BUS-- 042000
BUS-- 082000
BUS-- 085000
DEWEY DECIMAL CLASSIFICATION
Number
658
.
827
Edition
23
LIBRARY OF CONGRESS CLASSIFICATION
Class number
HF5415
.
1255
PERSONAL NAME - PRIMARY RESPONSIBILITY
Grzesiak, Mateusz
ORIGINATING SOURCE
Date of Transaction
20200823102759.0
Cataloguing Rules (Descriptive Conventions))
pn
ELECTRONIC LOCATION AND ACCESS
Electronic name
مطالعه متن کتاب [Book]
Y
